Samsung and USA Basketball Unite to Create Unprecedented Look at the Sport Through Virtual Reality
Second Collaboration in the Beyond the Frame series Provides Inside
Look at Olympic Training and Explores How Virtual Reality Can Enhance
Sports
NEW YORK–(BUSINESS WIRE)–Samsung Electronics America, Inc., the Official Smartphone Sponsor of
the U.S. Olympic Team, and USA Basketball today announced the launch of
a new series, Chasing the Dream, providing an immersive look at
the game of basketball through virtual reality. Chasing the Dream,
the second project in the Beyond the Frame series, will
spotlight members of the USA Basketball Men’s National Team, including
Klay Thompson and Paul George, providing the players’ perspective in the
weeks leading up to the Rio 2016 Olympic Games.
“As a leader in the virtual reality space, Samsung aims to be at the
center of culture by pushing the boundaries of what’s possible with our
technology, exploring new frontiers such as virtual reality and 360,”
said Marc Mathieu, Samsung Electronics America’s Chief Marketing
Officer. “We’re thrilled to work with the NBA and USA Basketball to give
fans an immersive, behind the scenes look at what it takes to be an
athlete competing for Team USA in the Olympic Games.”
The content will live exclusively within the Samsung VR app, Samsung’s
premium virtual reality content service. Users can access the Samsung VR
app through Samsung Gear VR powered by Oculus, via the mobile
app or online at Samsungvr.com.
The series is the second part of Samsung’s Beyond the Frame
program, which creates and curates groundbreaking content and features
some of the most influential creators in the field of virtual reality.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, N.J., Samsung Electronics America,
Inc. (SEA), is a recognized innovative leader in consumer electronics,
mobile devices and enterprise solutions. A wholly owned subsidiary of
Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of
today’s technology and providing consumers and organizations with a
portfolio of groundbreaking products in appliances, home entertainment,
Internet of Things, mobile computing, smartphones, virtual reality,
wireless infrastructure and wearables, in addition to offering leading
content and services related to mobile payments, 360-degree VR video,
customer support and more. Samsung is a pioneering leader in smartphones
and HDTVs in the U.S. and one of America’s fastest growing home
appliance brands. To discover more about Samsung, please visit www.samsung.com.
For the latest Samsung news, please visit news.samsung.com/us and follow
us @SamsungNewsUS.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future
with transformative ideas and technologies. The company is redefining
the worlds of TVs, smartphones, wearable devices, tablets, cameras,
digital appliances, printers, medical equipment, network systems, and
semiconductor and LED solutions. For the latest news, please visit the
Samsung Newsroom at news.samsung.com.
Contacts
PMK•BNC for Samsung
Dwight Harvey
310.854.4705
dwight.harvey@pmkbnc.com
