Samsung Announces U.S. Retail Availability of HW-K950 and HW-K850 Soundbars Featuring Dolby Atmos

Latest soundbars deliver cinema-style sound for the home

RIDGEFIELD PARK, N.J.–(BUSINESS WIRE)–Samsung Electronics America, Inc., the leader in home entertainment,
today announced the HW-K950, featuring Dolby Atmos®, is now
available at retailers nationwide. The HW-K950 is the world’s first
5.1.4 playback system to offer captivating, next-generation home theater
sound. The new soundbar sports 15 speakers, including four upward-firing
Dolby Atmos enabled speakers that are found in the front soundbar and
two rear wireless speakers1. The HW-K950 delivers crystal
clear sound that feels like it comes from all around, including above,
to bring to life the sounds of music, movies, television shows and video
games. The 3.1.2 playback HW-K850 soundbar with Dolby Atmos and wireless
sub is now available as well.


“As the availability of 4K content continues to grow, we developed a
premium sound solution to complement our premium home entertainment
portfolio,” said Jim Kiczek, Vice President of Audio/Visual Product
Marketing, Samsung Electronics America. “The HW-K950 and HW-K850
soundbars with Dolby Atmos serve as the optimal companions to our
spectacular 4K SUHD television and Ultra HD Blu-ray player line-up by
providing consumers with an incredible next-generation home
entertainment audio experience that features powerful, room-filling
multidimensional sound.”

Tuned at the state-of-the-art Samsung Audio Lab in Valencia, Calif., the
HW-K950 and HW-K850 soundbars are the company’s first to offer Dolby
Atmos moving sound. Both produce a rich, full sound that is big enough
to fill the room, yet detailed enough to deliver realistic, cinematic
sounds, from an arrow shooting across the room to a hummingbird flying
overhead. Additionally, the HW-K950 and HW-K850 soundbars offer 4K
pass-through to deliver the best in audio and picture quality via a
simple HDMI® connection. Now, consumers can connect any 4K video source
like a UHD Blu-ray player through the soundbar to the TV for rich sound
and 4K picture quality.

At only 2.1 inches high, the HW-K950 and HW-K850 sit perfectly under
Samsung TVs and are a seamless addition to any home. For easy set-up,
the soundbar syncs wirelessly with the accompanying subwoofer and rear
speakers to produce dynamic sound. For added simplicity and
connectivity, consumers can now control certain functions on these and
all new 2016 Samsung soundbars solely from their Samsung TV remote.
Finally, consumers can play their favorite music right from their
compatible mobile device via built-in Bluetooth connectivity, and they
can also stream music by connecting the soundbars via WiFi to the
Samsung Multiroom app.

The Samsung HW-K950 and HW-K850 soundbars featuring Dolby Atmos have an
MSRP of $1499 and $999, respectively, and are now available at retailers
nationwide.

For more, visit www.samsung.com.

About Dolby Atmos

Dolby Atmos delivers moving audio—sound that can be precisely placed and
moved anywhere in three-dimensional space, including overhead. It brings
entertainment alive all around the audience in a powerfully immersive
and emotive experience. To learn more about Dolby Atmos, visit dolby.com/Atmos.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, N.J., Samsung Electronics America,
Inc. (SEA), is a recognized innovative leader in consumer electronics,
mobile devices and enterprise solutions. A wholly owned subsidiary of
Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of
today’s technology and providing consumers and organizations with a
portfolio of groundbreaking products in appliances, home entertainment,
Internet of Things, mobile computing, smartphones, virtual reality,
wireless infrastructure and wearables, in addition to offering leading
content and services related to mobile payments, 360-degree VR video,
customer support and more. Samsung is a pioneering leader in smartphones
and HDTVs in the U.S. and one of America’s fastest growing home
appliance brands. To discover more about

Samsung, please visit www.samsung.com.
For the latest Samsung news, please visit news.samsung.com/us and follow
us @SamsungNewsUS.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future
with transformative ideas and technologies. The company is redefining
the worlds of TVs, smartphones, wearable devices, tablets, cameras,
digital appliances, printers, medical equipment, network systems, and
semiconductor and LED solutions. For the latest news, please visit the
Samsung Newsroom at news.samsung.com.

1 Only the HW-K950 package includes wireless rear speakers

Contacts

Allison + Partners on behalf of Samsung
John Pinkham, 781-801-5352
samsunghe@allisonpr.com