Samsung’s POWERbot Essential Robotic Vacuum Makes Clean Floors an Easy Item to Clear Off the Holiday To-do List

New vacuum innovation delivers the ultimate cleaning performance with
10 times more powerful suction than the leading robot vacuum brand

RIDGEFIELD PARK, N.J.–(BUSINESS WIRE)–With the holidays just around the corner, getting ready for seasonal
parties and impromptu get-togethers is at the top of many people’s to-do
lists. But along with entertaining also comes the daunting task of
cleaning up. Whether making sure your home is spotless when guests
arrive, or getting things back in order after the holiday season,
cleaning up can be a huge hassle.

In fact, a recent survey found that almost one-third of consumers said
they stress about cleaning the floors and rugs when they think about
holiday entertaining2.

Enter POWERbot Essential, the more affordable version of the flagship
POWERbot high-performance robot vacuum from Samsung Electronics America,
Inc., a leading innovator in home appliances. With 10 times more
powerful suction than the leading robot vacuum brand1 and an
enhanced digital camera-driven mapping system that allows POWERbot
Essential to literally “see” its way around your home, you can depend on
Samsung’s new robot vacuum to deliver the ultimate clean, all without
you needing to lift a finger.

“Consumers are looking for effective shortcuts to help keep sanity
intact during the holidays, and Samsung’s new POWERbot Essential is the
ideal cleaning partner for homeowners who want to find the most
convenient way to keep their floors clean without taking time away from
other tasks,” said John Herrington, Senior Vice President, General
Manager of Home Appliances, Samsung Electronics America. “With POWERbot
Essential, Samsung delivers yet another practical innovation to help
solve consumers’ everyday cleaning concerns. Consumers can now look
forward to less cleaning-related stress this holiday season by putting
Samsung’s latest robot vac to work for them.”

The POWERbot Essential takes cleaning power to the extreme with new
features that take the work out of your hands and put the power into
this sleek, 9.9 lb. floor-hugging machine. Its compact size belies its
status as one of the most powerful robotic vacuums in the U.S. market.

A Clean You Can Trust

The POWERbot Essential’s easy setup lets you simply walk away while it
does its job. The machine’s Cyclone Force system – an exclusive feature
from Samsung – uses strong centrifugal forces to pick up and separate
dirt and debris into an outer chamber to reduce filter clogging and to
maintain optimal suction power as it cleans your whole house.

An improved and redesigned motorized brush on POWERbot Essential uses a
strong rotating motion to help loosen trapped dirt particles and
increased suction power across the wide brush to deliver better cleaning
in just one pass. Its combination of hard and soft bristles enables it
to pick up everything from fine pet hair to larger crumbs and debris.

Even When You Can’t Be Hands-on

The POWERbot Essential’s Visionary Mapping™ Plus System, with an onboard
digital camera and 10 individual sensors, finds the optimal cleaning
path by creating a complete map of your home. Its FullView Sensor™ acts
as the robot’s eyes, helping it maneuver around typical vacuum obstacles
like furniture, walls and stairways while still reaching the
hard-to-get-to corners. Simply turn it on, and let it do the vacuuming
as it moves freely around your home. When finished – or when in need of
a charge, the POWERbot Essential will find its way back to the docking

It rolls right over most vacuuming obstacles with its large EasyPass™
wheels, so wires and doorjambs won’t stop its progress. The unique
design of its wheels also give the POWERbot Essential the ability to
move freely from room to room, easily navigating and cleaning tile,
hardwoods, area rug or carpet without needing to adjust settings.

The Samsung
POWERbot Essential robotic vacuum
(VR2AJ9020) is available now for
an MSRP of $699.00.

For more information about Samsung appliances, visit

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.
(SEA), is a recognized innovation leader in consumer electronics design
and technology. A wholly owned subsidiary of Samsung Electronics Co.,
Ltd., SEA delivers a broad range of digital consumer electronics, mobile
products and wearables, wireless infrastructure, IT and home appliance
products. Samsung is the market leader for HDTVs in the U.S and one of
America’s fastest growing home appliance brands. To discover more,
please visit

* All functionality, features, specifications and other product
information provided in this document including, but not limited to, the
benefits, design, pricing, components, performance, availability, and
capabilities of the product are subject to change without notice or

1 Suction power tested on Samsung POWERbot Essential in
comparison with the top vacuum sold by the leading robot vacuum brand
according to NPD.
2 Samsung entertaining survey of more
than 1,000 general consumers.


Current for Samsung Electronics America
Bruna Martins, 212-445-8426