Sanuk Partners with Global Artist Susan Wickstrand to Design Limited Edition Collection
Fun-Loving Spirit and Californian Roots Come Together to Create the
“Aloha Series”
GOLETA, Calif.–(BUSINESS WIRE)–Sanuk®,
a division of Deckers Brands (NYSE:DECK), announces the release of a
collaborative footwear collection designed with globally recognized
artist and Sanuk Brand Ambassador, Susan Wickstrand. Dubbed the “Aloha
Series”, the collection introduces three limited edition designs for
women: two variations of Sanuk’s top-selling Yoga Sling and an updated
take to slip-on model, the Pair O Sail. Ranging in price from $45 – $60,
the Sanuk x Susan Wickstrand Aloha Series is available now at specialty
retailers, Sanuk stores and online at Sanuk.com.
“We are excited to partner with Susan as her signature aesthetic brings
a fun, patterned spin to some of our most popular women’s silhouettes,”
said Anders Bergstrom, director of marketing for Sanuk. “A longtime
brand ambassador, working with Susan in this collaborative capacity was
a natural fit and the resulting products offer unique choices for our
loyal consumers.”
Known as the “Queen of Collage”, Wickstrand draws inspiration from her
California roots to create vibrant artworks across mediums. From oil and
acrylics, to wax collages on wood panels, Susan’s passion has been
professionally captured for more than 25 years. For the Aloha Series
collection, Susan created two custom patterns for Sanuk inspired by her
collage work: an orchid bloom print and a colorful, palm tree design
emblazoned with the moniker of Susan and Sanuk’s shared home in
California.
The Yoga Sling silhouette is offered in both the orchid and the
California patterns. The brand’s perennial favorite sandal, the Yoga
Sling features a two-way stretch knit upper and a footbed built from
real yoga mat material for top-level comfort. The Pair O Sail is
available with the California patterned upper. The design is an easy
slip-on boat shoe with a soft enzyme washed canvas upper. The Pair O
Sail features Sanuk’s signature Yoga Mat drop in comfort and an
ultra-flexible rubber cupsole for increased durability.
For more information on the Sanuk x Susan Wickstrand “Aloha Series”
Collection, please visit Sanuk.com.
About Sanuk
From its early roots in Southern California surf culture, to the global
lifestyle brand it is today; Sanuk® continues to deliver
lo-fi innovation and comfort through its full range of footwear for men,
women and kids. Founded in 1997, the brand takes its name from the Thai
word for “fun” and continues to stay true to its “Smile…Pass It On”
attitude. Taking cues from its iconic Sidewalk Surfer®, the
first-ever shoe/sandal hybrid, the brand has expanded into vulcanized
footwear and street-style-inspired casual canvas. As part of Deckers
Brands, Sanuk currently owns and operates two freestanding stores and is
sold in over 40 countries worldwide. For more information please visit www.sanuk.com
or follow @sanukfootwear. #SmilePassItOn
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and
distributing innovative footwear, apparel and accessories developed for
both everyday casual lifestyle use and high performance activities. The
Company’s portfolio of brands includes UGG®, Teva®,
Sanuk®, Ahnu®, HOKA ONE ONE® and
Koolaburra®. Deckers Brands products are sold in more than 50
countries and territories through select department and specialty
stores, Company-owned and operated retail stories, and select online
stores, including Company-owned websites. Deckers Brands has a 40-year
history of building niche footwear brands into lifestyle market leaders
attracting millions of loyal consumers globally. For more information,
please visit www.deckers.com.
About Susan Wickstrand
“Queen of Collage” Susan Wickstrand, a local Encinitas artist, was
raised in La Jolla, CA. Since graduating from USC with a Bachelor of
Fine Arts Degree, she has been a professional full-time artist for over
25 years and has exhibited extensively throughout the U.S. and abroad.
Susan’s multi-medium artwork can be found on the walls of all Greenroom
Galleries in Hawaii and Japan, Bliss 101 in Encinitas, and various T.V.
shows including ABC’s Emmy-winning “Modern Family,” “Parenthood” and
“MTV Real World.” Her best-selling pieces can be found globally on
iPhones and iPad cases, hats, pouches, apparel, skate decks and
surfboards. Most recently, Susan has become a Brand Ambassador for
Sanuk, working with the brand to design footwear inspired by her
Californian roots. For more information, please www.susanwickstrand.etsy.com
or follow @SWickstrand.
Contacts
Media:
TURNER
Samantha Bonizzi, 212-889-1700
Samantha.Bonizzi@turnerpr.com
