Save Our Water Launches “Water Conservation: It’s For Life” Public Education Campaign

Program unveils all new website dedicated to helping Californians
make permanent changes to save

Our Water
– California’s official statewide conservation education
program – today launched its summer public education campaign “Water
Conservation: It’s For Life.” The campaign focuses on making permanent
changes to save water as part of the “California Lifestyle” called out
in Governor Brown’s May Executive Order. The campaign takes a positive
approach thanking Californians for their conservation efforts to date
and asking for their ongoing commitment to saving water.

“While we had some relief this past winter, the fact is California
remains in drought,” said Mark Cowin, Director of the California
Department of Water Resources. “The need for conservation remains and
Save Our Water will help Californians make permanent changes to save

Coinciding with the launch of the campaign, Save Our Water unveiled an
all new website at
which has an improved user experience and navigation. A primary goal for
the new site is to make it easier for Californians to find ideas, tips
and other key information. Available in English
with a Spanish
site launching later this month, the Save Our Water site is filled with
tips, tools, and inspiration to help every Californian find new and
creative ways to conserve.

“Californians get it and have responded to the call to save water
throughout the drought,” said Jennifer Persike, Deputy Executive
Director of External Affairs and Operations of the Association of
California Water Agencies. “Save Our Water is building on that water
conservation momentum by giving Californians the specific ideas and
tools they need to make saving water part of the California lifestyle.”

The program has also enhanced its conservation toolkit for water
agencies and businesses, a great resource of collateral and tools
available for free at
Partners now have the option of downloading materials in their preferred
size and format and it is easier to customize graphics with logos and
local information. Materials such as new infographics, tip sheets, web
and social media graphics, and posters have been uploaded to the site
and are available for use to conservation programs throughout the state.

Throughout the drought, Save Our Water has aimed to give Californians
tools and tips to help everyone easily conserve at home and at work,
every day. Save Our Water connects with Californians on its Facebook
page, Twitter
and Instagram

Save Our Water is a statewide program aimed at helping Californians
make permanent changes to reduce their everyday water use. Save Our
Water is a partnership between the
of California Water Agencies
and the California
Department of Water Resources


Association of California Water Agencies/Save Our Water
(916) 441-4545 or (916) 296-3981 (cell)
of Water Resources
Ed Wilson
(916) 651-7512