Seattle Seahawks Cornerback Richard Sherman and Green Bay Packers Linebacker Clay Matthews Kick off Biggest Football Campaign Ever for Wonderful Pistachios

Wonderful Pistachios Teams Up with Defensive Stars to Tackle Healthy
Game-Day Snacking in
Commercials Debuting During Key Sunday
Football Conference Matchup

LOS ANGELES–(BUSINESS WIRE)–This weekend Wonderful Pistachios, America’s fastest-growing snack
brand, kicks off its biggest football campaign ever with Seattle
Seahawks cornerback Richard Sherman and Green Bay Packers linebacker
Clay Matthews. The pro-football players will appear in humorous new
commercials that will air nationally during this Sunday’s game, when the
conference rivals battle it out for gridiron supremacy during one of the
season’s most highly anticipated matchups. The “Put a Smile on Your Snackface
ads score with the message that Wonderful Pistachios are the rare
healthy snack that also tastes great.

Sherman and Matthews star in separate commercials featuring pistachio
lovers who may be unlucky in life, but fortunate to discover the perfect
gameday snack to put a smile on their snackfaces. They quickly discover
that when you feel good about eating tasty, protein-powered Wonderful
Pistachios, you can also feel good about yourself.

“Wonderful Pistachios consistently put a smile on my snackface because
they’re a healthy snack, and a good source of protein and fiber,” said
Sherman, who returns to the Wonderful Pistachios roster for a second
consecutive year after appearing in last season’s football and Get
Crackin’ ads. “No matter which team you’re rooting for, everyone can
agree Wonderful Pistachios taste great, are healthy, and just plain fun
to crack open.”

Sherman’s on-field opponent during the Sept. 10 game, when the
commercials debut, is Green Bay Packers linebacker Clay Matthews, the
newest member of the Wonderful Pistachios team. “Football fans can enjoy
healthy snacks at their gameday gatherings with Wonderful Pistachios,
because it’s one of the lowest-fat, lowest-calorie snack nuts, so you
don’t feel guilty snacking on them all game long,” said Matthews. “I
make Wonderful Pistachios part of my daily training routine because
they’re one of the highest-protein and highest-fiber snack nuts.”

The “Put a Smile on Your Snackface” campaign was created by Wonderful
Pistachios’s in-house creative team, Wonderful Agency, led by chief
creative officer Darren Moran, who recently joined the LA-based shop
from Grey New York. “Wonderful Pistachios has a history of funny,
offbeat, celebrity-driven work that both reflects and drives pop
culture,” said Moran. “We’re continuing that tradition in this
irreverent new campaign, using two of football’s biggest stars to help a
collection of ‘lovable losers’ feel good about themselves. Even if
they’ve been twice-orphaned, ogled by Santa or betrayed by a suspicious

Wonderful Pistachios’s biggest football campaign ever will air on
primetime football games and premium online sports sites all season
long. It will also include in-store POS including life-size standees of
Sherman and Matthews, a large-scale digital and social media campaign,
as well as public relations. The football investment is part of a larger
$55 million campaign that also includes the brand’s popular Ernie the
Elephant, a pistachio-loving, health-conscious, computer-generated
spokes-elephant who refuses to work for peanuts and is voiced by WWE
Superstar John Cena, and the Wonderful Nut health campaign that appears
in New York’s Times Square, print and in-store.

“Our crop is shaping up nicely this season, so we’re doubling down on
sports and our commitment to healthy snacking, which helped Wonderful
Pistachios become the fastest-growing snack brand in the country,” said
Adam Cooper, vice president, Wonderful Pistachios. “Partnering with
football’s biggest stars helps us score with sports fans who crave a
guilt-free indulgence that’s big on nutrition. The football campaign,
combined with our successful Ernie the Elephant Get Crackin’ ads and our
Wonderful Nut health ads, will reach ‘snackthusiasts’ with the perfect
healthy snack they can feel good about whether they’re watching a game,
preparing for or recovering from a workout, or just looking for a fun

For more information on Wonderful Pistachios, the “Put a Smile on Your
Snackface” campaign, or to view current and past commercial spots,
please visit
or at

Wonderful Pistachios & Almonds

Wonderful Pistachios & Almonds is the world’s largest vertically
integrated pistachio and almond grower and processor. Located in
California’s fertile San Joaquin Valley, Wonderful Pistachios & Almonds
owns, cultivates and harvests more than 65,000 acres of pistachio and
almond orchards and delivers more than 450 million pounds of nuts
globally each year. Our world-class operation supplies both industrial
and retail customers, offering high-quality, consistent supply and
adherence to rigorous food safety standards. Our nuts can be found in
stores nationwide under the flagship retail brands of Wonderful
Pistachios® and Wonderful Almonds®. Our iconic Get Crackin’
campaign has inspired consumers to make healthy choices.

Wonderful Pistachios & Almonds is part of The Wonderful Company, a
successful, fast-growing privately held $4 billion company with 8,500
employees worldwide. We’ve made Wonderful Pistachios® one of America’s
top-selling salty snacks. We’ve turned pomegranates and POM Wonderful®
into a worldwide phenomenon. Wonderful Halos® is the No. 1 mandarin
orange in America. FIJI® Water is the No. 1 premium bottled water in
America. JUSTIN® Wine produces California’s top-selling, high-end
Cabernet Sauvignon. And Teleflora® is the world’s largest flower
delivery service.

The Wonderful Company has a long-standing commitment to corporate social
responsibility, including more than $200 million invested in
environmental technologies and sustainability research, $45 million in
charitable giving and education initiatives every year, $80 million
toward the construction of a new charter school campus in California’s
Central Valley, and innovative health and wellness programs, including
two new, free primary care clinics for employees and their dependents.

To learn more about The Wonderful Company, its products and core values,
or follow us on Facebook,
and Instagram.

© 2017 Wonderful Pistachios & Almonds LLC. All Rights Reserved.
ELEPHANT, the Package Design and accompanying logos are trademarks of
Wonderful Pistachios & Almonds LLC or its affiliates.


Wonderful Pistachios
Katie Jang, 310-210-8755