Secrets Resorts & Spas First TV Campaign Bets on Mix of Luxury and Passion to Bolster its Position as the Top Choice for Romantic Getaways

Resorts & Spas
announced the debut of its first TV campaign,
titled “Make
A Secret
.” The ads were designed to highlight the perfect marriage
of romance and luxury every couple enjoys at the brand’s more than 15
resorts. The two, 30-second spots will be strategically released in top
regional markets over the summer. A national launch, including
integrations with some of the highest-rated shows in the U.S., will
follow later in the year to support the winter holiday travel season.

“Weddings, honeymoons, anniversary trips…These are very important
occasions in couples’ lives that have the power to set the tone for
their relationships for many years to come,” said Erica Doyne, Senior
Director of Marketing for AMResorts. “The Secrets brand was built with
romance in its soul, which this campaign perfectly captures.”

In a nod to the brand name, the spots focus on the idea of secrets
between lovers, some of which may be too intimate to share with others
and turn simple questions like “How
was your vacation?”
or “How
was your honeymoon?”
into loaded questions. As featured in the ads,
when asked these questions, couples’ sensual memories from their
honeymoon or romantic escape to Secrets Resorts & Spas flood their minds
and an overwhelming feeling of satisfaction takes over their bodies.
Their silence, wide eyes and smiles say the rest.

From the upscale settings and the décor to the fashion choices, the
brand’s signature vacation concept, Unlimited-Luxury®,
is also front and center.

“We put a lot of emphasis on the styling to match the elevated Secrets
brand experience. Couples should really be able to fantasize about their
vacation and understand that luxury is an element of romance,” added

The integrated campaign will also be leveraged across digital platforms,
through public relations and on-property activations. Guests who book
their luxurious Secrets Resorts & Spas getaway now through May 31, 2016
for travel through December 22, 2016 will receive complimentary “Make A
Secret” amenities including:

  • Welcome bottle of sparkling wine & fresh fruit
  • Mimosa breakfast in bed
  • Romantic turndown service

Consumers may also enter to win a free four-night, romantic escape for
two when they share their secrets online at

For more information, to book and to watch the new TV spots including
the full length feature version, visit
Follow hashtag #MakeASecret to join the conversation on social media.

About AMResorts

AMResorts is the fast-growing provider of sales, marketing and brand
management services to six individually unique resort brands. The
Philadelphia-based company is continuously raising the all-inclusive
concept to a new level of luxury with its signature Endless Privileges®,
® and Unlimited-Fun®
programs. Located throughout Mexico, Jamaica, Curacao,
Dominican Republic, Costa Rica, and Panama, AMResorts’ nearly 40
award-winning properties treat every guest to premium accommodations,
desirable locations and extraordinary inclusions. The brands in the
collection include: boutique Zoëtry® Wellness & Spa Resorts (;
1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas (;
1-866-GO SECRETS); high-energy Breathless® Resorts & Spas (;
1-855-65-BREATHE); family-friendly Dreams® Resorts & Spas (;
1-866-2-DREAMS); vibrant Now® Resorts & Spas (;
1-877-NOW-9953) and fun-filled Sunscape® Resorts & Spas (;

Images, logos and informational material about the AMResorts Collection
of brands and properties are available at


rbb Communications
Jennifer Valdes, 305-249-1213