See the Warcraft Movie, Get World of Warcraft® Free

Buy a ticket to Legendary Pictures’ Warcraft movie at Regal
and continue the adventure with a free digital copy of Blizzard
Entertainment’s
World of Warcraft®

Play World of Warcraft between May 25–August 1 and receive
all-new movie-inspired looks for your in-game weapons
††

IRVINE, Calif.–(BUSINESS WIRE)–#warcraft–When the credits roll in the theater, a new adventure awaits at
home—Blizzard Entertainment and Regal Entertainment Group today
announced an epic promotion that gives moviegoers a chance to continue
the journey they began in Legendary Pictures’ Warcraft®
movie. In celebration of the film’s June 10 U.S. theatrical release,
anyone who buys a ticket to see Warcraft at participating Regal
Cinemas locations in the United States will receive a free digital copy
of World of Warcraft®—the acclaimed massively
multiplayer online role-playing game played by millions of people
worldwide.

“A whole new audience will experience the war between the Alliance and
the Horde when the Warcraft movie hits theaters,” said Mike
Morhaime, CEO and cofounder of Blizzard Entertainment. “We’re excited to
give Regal moviegoers in the U.S. a chance to participate in that
conflict firsthand and explore Azeroth for themselves after seeing it on
the big screen.”

In addition, World of Warcraft players around the globe can
celebrate the movie’s release by customizing their in-game weapons with
four movie-inspired looks, including the ornate sword and shield carried
by soldiers of the Alliance, a massive and menacing Horde axe, and the
staff of the fel-twisted orc warlock Gul’dan. Players who log in to the
game between May 25 and August 1 will automatically receive this free
set of cosmetic gear to permanently add to their collection.

Find out more about World of Warcraft and this promotion at www.warcraft.com/movie.

For World of Warcraft screenshots, videos, and other media, visit
the Blizzard Entertainment press site at http://blizzard.gamespress.com/world-of-warcraft.

To receive digital World of Warcraft game
code, ticket receipt must be redeemed at participating Regal Cinemas,
United Artists, or Edwards Theaters location starting June 9, 2016
(while supplies last). Digital game code expires December 31, 2016.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®
and the Warcraft®, StarCraft®, and Diablo®
franchises, Blizzard Entertainment, Inc. (www.blizzard.com),
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes nineteen #1 games* and multiple Game of
the Year awards. The company’s online-gaming service, Battle.net®,
is one of the largest in the world, with millions of active players.

*Sales and/or downloads. Based on internal company records and
reports from key distribution partners.

About the Warcraft Movie

Legendary’s Warcraft is a 3D epic adventure of world-colliding
conflict based upon Blizzard Entertainment’s globally renowned universe.
Directed by Duncan Jones (MoonSource Code) and
written by Charles Leavitt and Duncan Jones, the film is a Legendary
Pictures, Blizzard Entertainment, and Atlas Entertainment production.
The producers are Charles Roven, Thomas Tull, Jon Jashni, Alex Gartner,
and Stuart Fenegan. Jillian Share, Brent O’Connor, Michael Morhaime, and
Paul Sams serve as executive producers. Rob Pardo, Chris Metzen, Nick
Carpenter, and Rebecca Steel Roven co-produce. The film will be released
in 3D by Universal Pictures on Friday, June 10, 2016.

About Legendary

Legendary Entertainment is a leading media company with film (Legendary
Pictures), television and digital (Legendary Television and Digital
Media), and comics (Legendary Comics) divisions dedicated to owning,
producing, and delivering content to mainstream audiences with a
targeted focus on the powerful fandom demographic. Through complete or
joint ownership, Legendary has built a library of marquee media
properties and has established itself as a trusted brand that
consistently delivers high-quality, commercial entertainment including
some of the world’s most popular intellectual property. In aggregate,
Legendary Pictures-associated productions have realized grosses of more
than $12 billion worldwide at the box office. To learn more visit: www.legendary.com.

About Regal Entertainment Group

Regal Entertainment Group (NYSE: RGC) operates one of the largest and
most geographically diverse theatre circuits in the United States,
consisting of 7,329 screens in 567 theatres in 42 states along with
Guam, Saipan, American Samoa and the District of Columbia as of March
31, 2016. The Company operates theatres in 46 of the top 50 U.S.
designated market areas. We believe that the size, reach and quality of
the Company’s theatre circuit not only provide its patrons with a
convenient and enjoyable movie-going experience, but is also an
exceptional platform to realize economies of scale in theatre operations.

Additional information is available on the Company’s website at www.REGmovies.com.

Cautionary Note Regarding Forward-looking
Statements
: Information in this press release that involves
Blizzard Entertainment’s expectations, plans, intentions or strategies
regarding the future, including statements about World of Warcraft,
including with respect to its features and gameplay, are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Factors that could cause Blizzard Entertainment’s actual
future results to differ materially from those expressed in the
forward-looking statements set forth in this release include
unanticipated product delays and other factors identified in the risk
factors sections of Activision Blizzard’s most recent annual report on
Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Blizzard Entertainment and Activision Blizzard as of the
date of this release, and neither Blizzard Entertainment nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Blizzard Entertainment or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.

Contacts

Blizzard Entertainment, Inc.
Rob Hilburger
VP, Global
Communications
949-242-8404 dir
rhilburger@blizzard.com
or
Andrew
Reynolds
Director, Global Public Relations
949-955-1380 x14301
areynolds@blizzard.com
or
Vanessa
Vanasin
Public Relations Manager
949-955-1380 x15380
vvanasin@blizzard.com