“Share a Coke” and Unlock the Soundtracks of Summer on Specially-Marked Coca-Cola Bottles

“Play a Coke” all summer long with over 185 curated Spotify playlists
on bottles of Coca-Cola, Diet Coke and Coca-Cola Zero

TORONTO–(BUSINESS WIRE)–Coca-Cola is getting into the summer spirit with “Play a Coke”, a new
twist on one of the Company’s most successful programs of all time,
“Share a Coke”. Unique to Canada, “Play a Coke” will swap the logos on
over 60 million Coca-Cola, Diet Coke and Coca-Cola Zero bottles for over
185 unique, shareable moments, each linked to a Spotify playlist that
brings that moment to life. Fans will be able to access
specially-curated playlists for moments such as “First Kiss”, “Road
Trip” and “True North, Strong”, simply by downloading the Play a Coke
app, pointing their smartphone at their Coca-Cola bottle or fountain cup
and pressing play.


“Like an ice cold Coca-Cola, music finds a way to bring people together,
regardless of who we are, how old we are, where we live or where we come
from,” says Michael Samoszewski, Vice President, Sparkling Business
Unit, Coca-Cola Ltd. “This summer, we are tapping into the universal
love of music and inviting Canadians to ‘Share a Coke’ and the
soundtracks to their special moments.”

Through the “Play a Coke” app, which was developed in Canada
specifically for the Canadian market, fans will be able to digitally
interact with their bottle of Coca-Cola like never before. Once a
playlist is unlocked, users can play, pause and control song selection
through their smartphone by twisting the bottle back and forth. The
campaign will also include limited-edition releases of Cherry Coke and
Vanilla Coke, the two Coca-Cola flavours requested most often by
Canadians.

The excitement continues all summer long with a second release of “Play
a Coke” launching in early July, which will feature even more summer
moments on bottles. The multi-faceted campaign includes a number of
additional consumer touch points, including experiential activations,
online paid media, in-store marketing and social media engagement.

Consumers can download the “Play a Coke” app through the App Store or
Google Play or visit playacoke.ca
for more information and share their favourite summer moments with
Coca-Cola @cocacola_ca on Twitter and Instagram and by using #TasteTheFeeling.

About Coca-Cola in Canada
Coca-Cola in Canada operates in
all ten provinces, and employs 6,300 people in more than 50 facilities,
including six production facilities across Canada. We offer a wide
variety of beverage brands, many of which come in no-calorie and
low-calorie options. These beverages include sparkling soft drinks,
still waters, juices and fruit beverages, sports drinks, energy drinks
and ready-to-drink teas. We’re proud to offer some of the most popular
brands in Canada including Coca-Cola®, Diet Coke®, Coca-Cola Zero®,
Sprite®, Fanta®, Nestea®, Powerade®, Minute Maid®, Dasani® and
vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola
Refreshments Canada and Coca-Cola Ltd. For more information about our
Company, please visit www.coca-cola.ca
or www.thecoca-colacompany.com.

On social media:
Facebook.com/CocaCola
Twitter:
@cocacola_ca
Instagram:
@cocacola_ca
YouTube.com/CocaColaCanada

Contacts

Hill+Knowlton
Natalia Banoub, 416-413-4784
Consultant
natalia.banoub@hkstrategies.ca
or
Coca-Cola
Ltd.
Kate Hillyar, 647-459-0546
Manager, Brand & Business
Communications
khillyar@coca-cola.com