SheKnows Media Brings The Pitch, a Program Focused on Promoting Women Entrepreneurs, to #BlogHerFood15 in November

The Pitch: Food Edition to Take Place Live Onstage at the Event on
Nov. 6 in Chicago, Featuring Emerging Food Companies Founded by Women

, a leading women’s media company with 83 million unique
visitors a month1 and 246 million social media fans and
followers2, today announced that The
Pitch: Food Edition
, will be a keynote session at #BlogHerFood15,
the nation’s leading event for online food influencers.

This is the next milestone for The
, a content series comprising videos, articles and
community events that help women entrepreneurs craft their consumer
pitches for exposure to the 83 million women who visit SheKnows Media’s
sites each month. The Pitch, launched in July at #BlogHer15, provides
valuable marketing support, including media distribution, consumer
insights, and community support – all of which help female founders as
they pursue customer adoption to take their ideas to the next level.

Videos featuring Pitch participants published since July have garnered
more than one million page views, with the program enjoying coverage in
such media outlets as Business
, Fast
, Ebony
and Tech

The Pitch: Food Edition keynote will feature four women founders from
food-focused companies, who will present their Pitch to the
#BlogHerFood15 audience and a panel of judges. Prior to the event, the
SheKnows Media team will help each participant hone their consumer-value
business proposition and will professionally produce a 60-second Pitch
video via the company’s in-house production studio. The winning Pitch
participant, as determined by a combination of judges ranking and
conference attendee popular vote, will receive a prize package that
includes marketing, media and promotional support from SheKnows Media.

“The Pitch: Food Edition provides exposure for women with great business
ideas and is designed to support their growth,” said Elisa Camahort
Page, Chief Community Officer, SheKnows Media
. “By working with the
SheKnows Media team and sharing their pitches with such a sizeable
audience of women – the most powerful consumer group we have seen to
date – entrepreneurs receive the resources, constructive feedback and
coaching needed to help them pursue their goals.”

The Pitch: Food Edition Participants at #BlogHerFood15

The Pitch: Food Edition will take place live on Friday, Nov. 6. Ellen
Gustafson, a sustainable food system activist
and Co-Founder of
Food Tank: The Food Think Tank
and FEED, will emcee the

The following four women entrepreneurs will give their Pitch onstage:

  • Aihui Ong, CEO, Love With Food
  • Caitlin McGlone, Owner, Feed Your Head and Pirate
  • Catherine McCord, Founder, Weelicious and One Potato
  • Julie Yoon, Proprietor, Chef Julie Yoon

Gustafson will be joined by the following three judges to ask critical
questions, offer live critiques and ultimately rank each Pitch:

  • Katie Ford, President and Managing Director, Starcom
    MediaVest Group
  • Lea Ann Leming, Chief Content Officer, SheKnows Media
  • Luvvie Ajayi, Founder, The Red Pump Project (and a
    finalist of The Pitch keynote at #BlogHer15)

Click here
to learn about The Pitch and how to apply to become a participant.
Register here
for #BlogHerFood15, taking place November 6-7 in Chicago. More
information about SheKnows Media can be found at

1 comScore, Media Metrix, Multiplatform Lifestyles Category
Ranking Report, August 2015, U.S.

2 Momentum Platform, total reach across Facebook, Pinterest,
Twitter, Google+, Instagram, YouTube, including duplication, September

About SheKnows Media

is the number-one women’s lifestyle digital media company with
83 million unique visitors per month (comScore, Media Metrix,
Multiplatform Key Measures Report, August 2015, U.S.) and 246 million
social media fans and followers. The company operates a family of
leading media properties that include,,,
With a mission of women inspiring women, SheKnows Media is
revolutionizing the publishing industry by forging a new kind of model
that seamlessly integrates users, editors and content creators onto a
single platform designed to empower all women to discover, share and
create. Whether it’s parenting or pop culture, fashion or food, DIY or
décor, our award-winning editorial team, Experts, bloggers and social
media influencers produce authentic and on-trend content every day. We
dig deep to learn what makes our audience tick, revealing unexpected
insights on women and digital media. Our robust, end-to-end suite of
premium branded content and influencer marketing solutions generate more
than 2 billion ad impressions per month (sources: DFP and OAS), allowing
brands to distribute authentic content and integrated advertising at

SheKnows Media is based in New York and Scottsdale, Ariz., with offices
in Los Angeles, Chicago and Belmont, Calif. We also operate
internationally in Canada, Australia and the United Kingdom.


SheKnows Media
Jenni Ottum, 480-231-4887