NEW YORK–(BUSINESS WIRE)–SheKnows
Media, a leading women’s media company with 92.5 million unique
visitors per month1 and a total reach of 256 million social
media fans, today announced that Susan Kaplow, a digital editorial
executive with more than 17 years of experience developing
multi-platform programming for large media companies, has joined the
Company’s executive team as Chief Content Officer.
SheKnows Media, which recently announced it closed an expanded credit
facility of $22 million through Ally Corporate Finance, holds the
number-one position according to comScore’s Lifestyles category in
Female audience,2 and boasts the largest network of
hand-picked female influencers available today through consumer media.
Most recently, Kaplow served as the Executive Vice President of
Development and Operations for Refinery29, where she was responsible for
editorial development, talent development, and scaling content and
traffic growth. Prior to Refinery29, Kaplow was the Vice
President/General Manager of Life and Style at The Huffington Post, the
Executive Director of Web Development at Condé Nast, as well as
the Vice President of Content at Alloy Media + Marketing (now Defy
At SheKnows Media, Kaplow will drive content strategy, spearheading
editorial quality, intention and voice for both editorial and video
content for all SheKnows Media sites, including SheKnows.com,
BlogHer.com and STYLECASTER.com, as well as across existing and emerging
In addition to overseeing the Company’s editorial strategy, she will
lead efforts to build additional segments within the Company’s
contributor model, Experts
Among Us, already housing more than 21,000 curated influencers.
Kaplow will report to Philippe Guelton, Chief Executive
Officer, SheKnows Media.
“Having collaborated with Susan to scale consumer content and
advertising revenue at Alloy earlier in our careers, I know she has the
experience, passion and perspective to elevate SheKnows Media from a
top-performing digital media company to a truly meaningful,
cross-platform solution for women,” said Samantha Skey, Chief Revenue
& Marketing Officer, SheKnows Media.
“I’m honored to be leading the content team at a company whose large
platform connects, engages, and empowers women to be smart,
compassionate mothers, business leaders, and forces of change,” Susan
Kaplow said of her new role at SheKnows Media.
Kaplow joins SheKnows Media following a year of transformative growth
for the organization. In December 2015, SheKnows Media reached its peak
reach to date at 92.5 million unique visitors per month. The Company
also sits squarely at the top in terms of reaching women, ranking first
within comScore’s Lifestyles category in Female Audience for the 13th
consecutive month in a row with a 20% lead over the number-two category
contender Meredith Digital.2
“We have made significant, record-breaking strides in expanding our
reach this year,” said Philippe Guelton, Chief Executive Officer,
SheKnows Media. “Susan joins us a pivotal point for the brand in
which we will focus on defining our content strategy. As a seasoned
executive, Susan brings a wealth of experience as a content visionary
who has developed strategic programming for several foremost media
companies. I am delighted to welcome her to SheKnows Media, and am
confident that through her leadership, we are in an excellent position
to accelerate on our growth trajectory.”
More information about SheKnows Media can be found at corporate.sheknows.com.
1 comScore, Media Metrix, Multiplatform Key Measures Report,
December 2015, U.S.
2 comScore, Media Metrix, Multiplatform Lifestyles Category
Ranking Reports, Target Audience: Females – All, December 2015, U.S.
About SheKnows Media
Media is the number-one women’s lifestyle digital media company with
92.5 million unique visitors per month (comScore, Media Metrix,
Multiplatform Key Measures Report, December 2015, U.S.) and 256 million
social media fans and followers. The company operates a family of
leading media properties that include SheKnows.com,
SheKnows Media also organizes the conference #BlogHer16:
Experts Among Us, the largest annual celebration of women online
content creators, social media influencers and brand executives, taking
place in Los Angeles, August 4-6, 2016. With a mission of women
inspiring women, SheKnows Media is revolutionizing the publishing
industry by forging a new kind of model that seamlessly integrates
users, editors and content creators onto a single platform designed to
empower all women to discover, share and create. Whether it’s parenting
or pop culture, fashion or food, DIY or décor, our award-winning
editorial team, Experts, bloggers and social media influencers produce
authentic and on-trend content every day. We dig deep to learn what
makes our audience tick, revealing unexpected insights on women and
digital media. Our robust, end-to-end suite of premium branded content
and influencer marketing solutions generate more than 2 billion ad
impressions per month (sources: DFP), allowing brands to distribute
authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices
in Los Angeles, Chicago and Redwood City, Calif. We also operate
internationally in Canada, Australia and the United Kingdom.
Jenni Ottum, 480-231-4887