SheKnows Media Opens the Call for Entries for the Third-Annual #Femvertising Awards on April 4, Equal Pay Day

A High-Profile Panel of Judges, Including Arianna Huffington, Maria
Bello, UN Women’s Nanette Braun and the Ad Council’s Lisa Sherman, to
Select the Finalists

This Year’s Awards Program
Expands to Include a New Category Honoring Ads That Challenge
Stereotypes Associated with Race, Gender, Sexual Orientation and
Religious Beliefs

, a leading women’s media company that averages 60 million
unique visitors per month (comScore) and reaches over 300 million social
media fans, announced that it has opened the Call for Entries for the
third-annual #Femvertising
today, in honor of Equal Pay Day in the U.S. This year’s
awards program was announced last month on March 8, International
Women’s Day.

Based on a word coined by SheKnows Media in 2014, the #Femvertising
Awards pay tribute to brands, agencies and organizations that break down
gender stereotypes through pro-female advertising. This year, SheKnows
Media is expanding the scope of the awards with the addition of the new
#Normvertising category, created to honor advertising that challenges
societal norms – rejecting notions and labels associated with race,
sexual orientation and religious beliefs.

The following panel of advertising executives and industry thought
leaders will help SheKnows Media determine the 2017 #Femvertising Awards
finalists, which will be announced in August when the public voting
phase of the awards program begins:

  • Arianna Huffington, Founder of The Huffington Post and
    Founder and CEO of Thrive Global
  • Jodi Harris, Head of Consumer Insights at AB InBev USA
  • Lisa Sherman, President and CEO of the Ad Council
  • Madonna Badger, Chief Creative Officer and Founder of Badger
    & Winters
  • Maria Bello, Actor, Activist, Writer
  • Nanette Braun, Chief, Communications and Advocacy at UN Women
  • Reshma Saujani, Founder and CEO of Girls Who Code

Ultimately, the public will determine the winners of the 2017
#Femvertising Awards via public vote. The winning campaigns will be
announced during the 2017 Advertising Week New York conference taking
place September 25-29. To date, more than 170 brands and agencies of all
sizes and across all industries – from Always to Bud Light to Dove to
RAM Trucks to Under Armour – have summited their work for recognition,
and more than 20,000 votes from the public have been cast for the
best-of-the-best pro-female advertising.

“We launched the #Femvertising Awards in response to a growing need for
advertising that inspires and empowers women and girls, while also
driving productive audience engagement. We don’t believe a company, or
advertiser, needs to choose between profit and social responsibility.
The best companies do both,” said Samantha Skey, President and Chief
Revenue Officer, SheKnows Media
. “The response over the last three
years has been incredible – from the brands and agencies that look
forward to submitting every year, to the judges who help us make the
finalist selection, to the consumers who want smarter advertising that
rejects gender stereotypes from companies that are willing to walk the
walk with their corporate policies. I am pleased to welcome such an
incredible panel of judges to this year’s awards program, and to expand
the concept of #Femvertising through the addition of the #Normvertising

Below are key dates and deadlines for the 2017 #Femvertising Awards:

  • 04.04.17 Call for Entries Opens
  • 06.02.17 Call for Entries Closes
  • 08.07.17 Finalists Announced & Public Voting Begins
  • 08.25.17 Public Voting Ends
  • 09.25.17 Winners Announced during Advertising Week 2017

To enter or to learn more, go to
For more information about SheKnows Media, visit

About SheKnows Media

is a top women’s lifestyle digital media company that averages
60 million unique visitors per month (comScore) and reaches over 300
million social media fans and followers. The company operates a family
of leading media properties that include,,
SheKnows Media also organizes the conference #BlogHer17,
the largest annual celebration of women online content creators, social
media influencers and brand executives, taking place in Orlando, June
22-24, 2017. With a mission of women inspiring women, SheKnows Media is
revolutionizing the publishing industry by forging a new kind of model
that seamlessly integrates users, editors and content creators onto a
single platform designed to empower all women to discover, share and
create. Whether it’s parenting or pop culture, fashion or food, DIY or
décor, our award-winning editorial team, Experts, bloggers and social
media influencers produce authentic and on-trend content every day. We
dig deep to learn what makes our audience tick, revealing unexpected
insights on women and digital media. Our robust, end-to-end suite of
premium branded content and influencer marketing solutions generate
nearly 1 billion ad impressions per month (sources: DFP), allowing
brands to distribute authentic content and integrated advertising at

SheKnows Media is based in New York and Scottsdale, Ariz., with offices
in Los Angeles and Chicago. We also operate internationally in Canada,
Australia and the United Kingdom.


SheKnows Media
Jenni Ottum, 480-231-4887
Public Relations