The Company Announces Several Executive Management Promotions and
Appointments Following Significant Growth
NEW YORK–(BUSINESS WIRE)–SheKnows
Media, a leading women’s media company with 91 million unique
visitors per month1 and a total reach of 269 million social
media fans, today announced that Samantha Skey will serve as President
and Chief Revenue Officer, effective immediately.
Skey joined SheKnows Media in 2013 as Chief Marketing and Revenue
Officer, having previously served in executive digital advertising roles
at Alloy, Recyclebank and The Walt Disney Company. At SheKnows Media,
Skey spearheads sales strategy and revenue generation activities,
marketing and public relations efforts, as well as the creation and
development of core Company tent poles such as #Femvertising,
“Sam has been a key driver in establishing the vision for our business,
an inspiring leader for our sales, marketing and operations teams, and
is a recognized industry thought leader and Company spokesperson who has
made significant contributions to the SheKnows Media brand,” said Philippe
Guelton, Chief Executive Officer, SheKnows Media. “I am very excited
to announce her well-deserved promotion to President and Chief Revenue
Officer.” In her new role, Skey will continue reporting to Guelton.
Following significant growth over the last three years, SheKnows Media
recently announced more than 17 internal promotions across all levels
and departments within the organization, including: Susan Getgood,
Senior Vice President, Influencer Marketing and Jennifer Gaonach,
Senior Vice President, Marketing.
SheKnows Media also recently welcomed two new digital advertising
leaders to its executive team: Kristen Fairback, Senior Vice
President, Brand Advertising and Sandra Baez, Senior Vice
President, Advertising Solutions.
Fairback most recently joins from Everyday Health and Parade Digital,
where she served as Senior Vice President, Sales and Senior Vice
President, Publisher, respectively. In her new role, she reports to Skey
and is responsible for managing national East coast brand sales and
Baez, who previously held executive positions in advertising operations
at News Corp and Dow Jones, is responsible for building a scalable
advertising business and overseeing the Company’s advertising operations
and ad product marketing teams.
“As we continue to grow and innovate, it is crucial that we both hone
existing talent within the ranks, as well as attract top talent to our
expanding team. Both Sandra and Kristen are proven leaders in their
respective areas within digital media, and I am thrilled that they are
part of the SheKnows Media family,” said Samantha Skey, President &
Chief Revenue Officer, SheKnows Media.
Both Baez and Fairback join at a time when SheKnows Media reached the 14th
consecutive month in which it has ranked first within comScore’s
Lifestyles category in Female Audience.2
More information about SheKnows Media can be found at corporate.sheknows.com.
1 comScore, Media Metrix, Multiplatform Key Measures Report,
January 2016, U.S.
2 comScore, Media Metrix, Multiplatform Lifestyles Category
Ranking Reports, Target Audience: Females – All, January 2016, U.S.
About SheKnows Media
Media is the number-one women’s lifestyle digital media company with
91 million unique visitors per month (comScore, Media Metrix,
Multiplatform Key Measures Report, January 2016, U.S.) and 269 million
social media fans and followers. The company operates a family of
leading media properties that include SheKnows.com,
SheKnows Media also organizes the conference #BlogHer16:
Experts Among Us, the largest annual celebration of women online
content creators, social media influencers and brand executives, taking
place in Los Angeles, August 4-6, 2016. With a mission of women
inspiring women, SheKnows Media is revolutionizing the publishing
industry by forging a new kind of model that seamlessly integrates
users, editors and content creators onto a single platform designed to
empower all women to discover, share and create. Whether it’s parenting
or pop culture, fashion or food, DIY or décor, our award-winning
editorial team, Experts, bloggers and social media influencers produce
authentic and on-trend content every day. We dig deep to learn what
makes our audience tick, revealing unexpected insights on women and
digital media. Our robust, end-to-end suite of premium branded content
and influencer marketing solutions generate more than 2 billion ad
impressions per month (sources: DFP), allowing brands to distribute
authentic content and integrated advertising at scale.
SheKnows Media is based in New York and Scottsdale, Ariz., with offices
in Los Angeles, Chicago and Redwood City, Calif. We also operate
internationally in Canada, Australia and the United Kingdom.
Jenni Ottum, 480-231-4887