SheKnows Media to Acquire Women’s Health Company HelloFlo

The Creator of Award-Winning Videos Like “Camp Gyno” and “First Moon
Party” to Become SheKnows Media’s Flagship Health Platform

SheKnows
Media to Continue to Develop HelloFlo’s Branded-Content Offering,
E-Learning Platform and Care Kits Business

HelloFlo
Founder Naama Bloom Joins as SheKnows Media’s Senior Vice President of
Integrated Marketing

NEW YORK–(BUSINESS WIRE)–SheKnows
Media, a leading women’s media company with a reach of over 81
million unique visitors per month¹, and 275 million social
media fans and followers, today announced the intent to acquire HelloFlo,
a premier women’s health brand that offers advice, inspiration, and
products for women and girls.

Originally launched as a subscription service, HelloFlo has broadened
its scope to provide one-of-a-kind care packages that support women and
girls through transitional moments. The company is committed to
educating and celebrating women through the creation of highly lauded
content – most notably, no-holds-bar videos like “Camp
Gyno” and “First
Moon Party,” HelloFlo’s informative, humorous videos have garnered
over 50 million YouTube views combined, and have been covered by premier
publications like TIME, The Huffington Post, BuzzFeed and more.

The acquisition is expected to close in April 2016. Until then, HelloFlo
Founder Naama Bloom will continue to oversee the business. She
officially joined SheKnows Media this month as Senior Vice President
of Integrated Marketing, responsible for developing unique,
innovative branded content offerings. Bloom will report to SheKnows
Media President and Chief Revenue Officer, Samantha Skey.

Post-acquisition, HelloFlo will become SheKnows Media’s flagship women’s
health platform. Under Bloom’s guidance, the HelloFlo brand will
continue to create scripted, highly sharable standalone videos and
series that provide advertisers with seamless product integration, and
content for women of all ages and stages of health. It will also
continue to offer HelloFlo’s popular, brand-sponsored care kits that
provide helpful products and information for women – from girls new to
menstruation to soon-to-be mothers.

In addition, SheKnows Media will expand Learn
From Her, HelloFlo’s e-learning platform created by women, for
women. Learn From Her raises awareness for important issues impacting
women and their families – such as parenting through puberty, fertility
for beginners and sex education for all stages of life. Each on-demand
video course offers a multi-lesson curriculum accompanied by quizzes and
interactive content and taught by a credentialed female expert in the
field. Learn From Her courses are available for the price of a doctor’s
office co-pay.

“HelloFlo is a great addition to our brand portfolio, as it satisfies a
considerable need in the marketplace for a credible-yet-approachable
women’s health source,” said Philippe Guelton, SheKnows Media’s Chief
Executive Officer. “Naama and her team do an absolutely brilliant
job creating smart-service content – from award-winning videos to their
new Learn From Her platform. She and her team’s dedication to
normalizing the conversation around women’s bodies dovetails with our
own mission of women inspiring women.”

Financial terms of SheKnows Media’s intent to acquire HelloFlo were not
disclosed. Bringing HelloFlo into the fold marks SheKnows Media’s third
acquisition within a period of two years: in November 2014, it acquired
BlogHer, a leading cross-platform network for women content creators and
social media influencers, which doubled the combined company’s size and
reach. This proceeded SheKnows Media’s August 2014 purchase of
STYLECASTER, a premier style destination that delivers a daily forecast
of need-to-know fashion, beauty, entertainment and lifestyle intel for
today’s millennial woman.

Today, SheKnows Media sits squarely at the top of comScore’s Lifestyles
category in female audience by a wide margin². Its influencer
program, Experts Among Us, boasts nearly 21,000 members, comprising a
diverse mix of entrepreneurs, professional writers, credentialed
experts, celebrities, bloggers and everyday hand-raisers.

Bloom was first introduced to SheKnows Media after HelloFlo received a
2015 #Femvertising
Award – an annual awards program created and produced by SheKnows
Media to honor brands and agencies that challenge gender norms by
building stereo-busting, pro-female messages and images into ads that
target women.

“We are committed to improving the lives of women and girls through
smart service and thoughtful content,” said Skey, who created the
#Femvertising Awards. “I am inspired by Naama and HelloFlo for bringing
humor and awareness into a space that so desperately requires
innovation. To empower women to live healthier, more productive and
fulfilling lives, we need to communicate openly about health issues
throughout all life stages. Naama brings a fresh perspective and breadth
of branded-content experience to the table, and I could not be more
thrilled that, under her leadership, we will continue to bring intuitive
branded content solutions to top advertisers.”

Bloom said, “When I created HelloFlo, I wanted to be bold in our mission
of initiating honest, straightforward conversation about the
‘unmentionable’ aspects of being a woman – something I believed to be
sorely lacking the world of mainstream advertising and media. SheKnows
Media also takes that bold, unapologetic stance through cutting-edge
content, initiatives like The
Pitch and Hatch,
and ground-breaking research on topics like the state of feminism today.”

Bloom added, “There’s no better organization to build on the great work
we’ve done at HelloFlo. I am thrilled to be part of this next chapter
for the company, backed by the power of an innovative, thriving,
mission-driven organization like SheKnows Media.”

To learn more, visit http://corporate.sheknows.com
or email marketing@sheknows.com.

¹ comScore, Media Metrix, Multiplatform Key Measures Report,
February 2016, U.S.
² comScore, Media Metrix,
Multiplatform Lifestyles Category Ranking Reports, Target Audience:
Females, February 2016, U.S.

About SheKnows

SheKnows
Media is the number-one women’s lifestyle digital media company with
more than 81 million unique visitors per month (comScore, Media Metrix,
Multiplatform Key Measures Report, February 2016, U.S.) and 275 million
social media fans and followers. The company operates a family of
leading media properties that include SheKnows.com,
BlogHer.com
and StyleCaster.com.
SheKnows Media also organizes conferences, including #BlogHer16:
Experts Among Us, the largest annual celebration of women online
content creators, social media influencers and brand executives, taking
place in Los Angeles, August 4-6, 2016. With a mission of women
inspiring women, SheKnows Media is revolutionizing the publishing
industry by forging a new model that seamlessly integrates users,
editors and content creators onto a single platform designed to empower
all women to discover, share and create. Whether it’s parenting or pop
culture, fashion or food, DIY or décor, our award-winning editorial
team, Experts, bloggers and social media influencers produce authentic
and on-trend content every day. We dig deep to learn what makes our
audience tick, revealing unexpected insights on women and digital media.
Our robust, end-to-end suite of premium branded content and influencer
marketing solutions generate more than 2 billion ad impressions per
month (sources: DFP), allowing brands to distribute authentic content
and integrated advertising at scale.

SheKnows Media is based in New York and Scottsdale, Ariz., with offices
in Los Angeles, Chicago and Redwood City, Calif. We also operate
internationally in Canada, Australia and the United Kingdom.

About HelloFlo

HelloFlo
is a women’s health company dedicated to normalizing the conversation
about women’s bodies so that women can live healthier lives. HelloFlo
serves its community by providing content, classes and products to help
women and girls navigate physical milestones and changes. HelloFlo is
probably best known for its award-winning video content, which takes a
straight forward and humorous approach to women’s health.

Contacts

SheKnows Media
Jenni Ottum, 480-231-4887
Public Relations
Director
Jennifer.Ottum@SheKnows.com