SheKnows Media Welcomes a High-Profile Panel of Judges to the Second Annual #Femvertising Awards, Honoring Excellence in Pro-Female Advertising

The 2016 #Femvertising Awards Call for Entries Closes on July 8

Public Voting Will Open at #BlogHer16: Experts Among Us, Aug. 4-6 in
Los Angeles; Winners to be Revealed at Advertising Week 2016 in September

, a leading women’s media company with 79 million unique
visitors a month* and nearly 292 million social media fans and
followers, today welcomed the following high-profile panel of judges to
the second-annual #Femvertising
, which pays tribute to brands and agencies that break
down gender stereotypes and challenge unattainable beauty standards
through pro-female advertising:

  • Alex Hollander, Technology Communications, Instagram
  • Ana L. Flores, Founder & Chief Executive Officer, Latina Bloggers
  • Azadeh Khalili, Executive Director, Commission on Gender Equity
  • Chirlane McCray, First Lady of New York City, Writer and Activist
  • Elissa Murphy, Google
  • Feminista Jones, Editor, SheKnows Media and Co-Founder, Women’s
    Freedom Conference
  • Jamia Wilson, Executive Director, Women, Action and The Media
  • Katie Ford, President Managing Director, Mediavest | Spark
  • Lisa Stone, BlogHer Co-Founder and Entrepreneur
  • Marissa Hunter, Director of Brand Advertising, FCA US
  • Seth Matlins, Founder, That Was Then Enterprises
  • Shiri Appleby, Actress and Star of “Unreal,” “Girls” and “Roswell”
  • Teresa C. Younger, President and Chief Executive Officer, Ms.
    Foundation for Women

Online and television commercials, online videos and social media
campaigns launched between January 2015 and April 2016 are eligible to
enter. The 2016 #Femvertising Awards Call for Entries will remain open
until July 8, when the judges will help determine which campaigns move
into the finalist round.

The public will ultimately determine the winners of the 2016
#Femvertising Awards from the campaigns that make the shortlist. The
finalists and the public voting phase of the competition will kick off
in August at #BlogHer16:
Experts Among Us
, SheKnows Media’s annual conference that draws in
3,000-plus content creators, social media influencers, entrepreneurs,
brand executives and industry luminaries. Last year, the inaugural
#Femvertising Awards generated more than 10,000 votes from the public,
resulting in wins for premier brands like Always, Dove,
L’Oréal Paris
, Sport England, RAM Trucks and HelloFlo,
which SheKnows Media acquired in March 2016 and whose recent “A
Visit From Aunt Flo
” video made the 2016 Cannes Lions shortlist in
the Health and Wellness category.

The 2016 winners will be revealed at an awards ceremony taking place
during Advertising Week 2016.

“The industry as a whole has taken tremendous strides in recent years to
positively portray women and girls in advertising,” said Samantha
Skey, President and Chief Revenue Officer, SheKnows Media
. “Big and
small organizations alike are increasingly adopting a female-friendly
marketing approach – and for good reason: brands that champion women and
girls often win the hearts, minds and wallet share of what is arguably
the most important consumer demographic today. We created the
#Femvertising Awards to pay tribute to such companies, and I am thrilled
we have such a prestigious and diverse panel of judges to help determine
this year’s best-of-the-best ads that challenge our notions of beauty
and what women are capable of.”

Learn more about the 2016 #Femvertising Awards here
or email
More information about SheKnows Media can be found at

* comScore, Media Metrix, Multiplatform Key Measures Report, Lifestyles
Category, May 2016, U.S.

About SheKnows Media

is the number-one women’s lifestyle digital media company with
79 million unique visitors per month (comScore, Media Metrix,
Multiplatform Key Measures Report, Lifestyles Category, May 2016, U.S.)
and 292 million social media fans and followers. The company operates a
family of leading media properties that include,,
SheKnows Media also organizes the conference #BlogHer16:
Experts Among Us
, the largest annual celebration of women online
content creators, social media influencers and brand executives, taking
place in Los Angeles, August 4-6, 2016. With a mission of women
inspiring women, SheKnows Media is revolutionizing the publishing
industry by forging a new kind of model that seamlessly integrates
users, editors and content creators onto a single platform designed to
empower all women to discover, share and create. Whether it’s parenting
or pop culture, fashion or food, DIY or décor, our award-winning
editorial team, Experts, bloggers and social media influencers produce
authentic and on-trend content every day. We dig deep to learn what
makes our audience tick, revealing unexpected insights on women and
digital media. Our robust, end-to-end suite of premium branded content
and influencer marketing solutions generate more than 2 billion ad
impressions per month (sources: DFP), allowing brands to distribute
authentic content and integrated advertising at scale.

SheKnows Media is based in New York and Scottsdale, Ariz., with offices
in Los Angeles and Chicago. We also operate internationally in Canada,
Australia and the United Kingdom.


SheKnows Media
Jenni Ottum, 480-231-4887
Public Relations