Shopkick Grocery Turns Chores into Rewarding Experiences

Hundreds of offers, thousands of grocery stores, billions of kick
rewards and exclusive recipes converge to deliver a new grocery
experience

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Shopkick,
the leading shopping rewards app that engages people with brands and
drives in-store action, today launches Shopkick
Grocery. Throughout each trip, Shopkick Grocery delivers moments of
joy and more reward earning opportunities.

With Shopkick Grocery, shoppers can:

• Earn more rewards: larger product assortment and more grocery
  stores provide the most opportunities to earn free gift cards while
  grocery shopping every day
• Discover new products: lookbooks, videos and offers introduce
  shoppers to brands and items
• Create shopping lists: one tap adds products to a personalized
  shopping list and helps shoppers find rewards for everyday items
• Get rewarded for trying new recipes: simple recipes inspire
  shoppers to cook with featured products that are easily added to
  shopping lists

“We know that while essential, grocery shopping can be a bit of a
chore,” said Bill Demas, CEO of Shopkick. “We’re changing that with
Shopkick Grocery. We’ve extended what we know our users love about
Shopkick to the grocery aisle, turning the mundane into a fun and
rewarding experience.”

Fun and Functional for the Whole Family

Shopkick Grocery inspires shoppers and their families to:

• Gamify the grocery experience – “I use it with my four-year-old
  son like a scavenger hunt. It makes the entire shopping trip more
  exciting for him and he loves to scan. Anything to make shopping a
  game and not a chore is awesome.” – Sarah Akin, Richmond, VA
• Entertain kids in the aisle – “Shopkick not only entertains my
  kiddos while we’re shopping, but it helps keep the peace during the
  trip.” – Amanda Cowey, Victoria, TX
• Teach the family about money – “Shopkick has helped me teach my
  daughter how to save money and spend wisely. We scan together in-store
  and I let her choose how we redeem our kicks.” – Kelly VantHof-Curow,
  Muskegon, MI

Available Everywhere, Day One

The company’s biggest launch since its debut, Shopkick Grocery is
available today in more than 37,000 stores nationwide, including Kroger,
Publix, Safeway, Target, Walmart and more. Interacting with featured
content and products from favorite brands like Ben & Jerry’s, Coty,
Dole, Mentos, Purina, and Sargento result in even more rewards.

Exclusive in-app recipes provide users with simple, seasonal cooking
inspiration. Recipes refresh frequently, encouraging trial of new
products to keep meal planning exciting and fresh.

Turn Trips into Treats

Shoppers redeem kicks, Shopkick’s rewards currency, for free premium
gifts and gift cards at the stores they love. Daily and weekly grocery
chores turn into treats at Starbucks, Target, TJ Maxx, Walmart and many
others. At every step throughout the grocery shopping experience
consumers are rewarded with kicks; from viewing in-app content and list
building while planning at home, to scanning items while in the aisle
and making purchases in the store. In the first few months alone (today
through early July), shoppers have the opportunity to collect more than a
billion kicks!

Partners Love Shopkick Grocery

For grocers and brands, Shopkick Grocery drives closer relationships
with consumers, resulting in a consistent and measurable stream of foot
traffic, as well as increased product engagement and in-store sales. In
an ever-changing, increasingly mobile world, these retailers and brands
are looking to digital solutions that outperform paper circulars and
coupons, while preserving margins.

“We saw the value in being part of Shopkick’s Grocery assortment during
a key shopping period to grow awareness of RAGÚ® pasta sauce and
encourage consumers to seek us out in store,” said Amy Becker, Sr.
Activation Manager, Mizkan America Inc. “Working closely with our agency
partner Mindshare, we identified a full path-to-purchase strategy that
extends from home to targeted in-store messaging, where we successfully
drove consideration and purchase of RAGÚ sauce in key retailers at a
conversion rate that met our benchmark.”

Through Shopkick Grocery:

• Brands drive awareness and sell more products through reward offers
  presented right at the moment a shopper begins to think about the
  store visit, while they’re in the aisle and at the register
• Grocers drive incremental foot traffic and increase basket size, while
  creating a fun, new experience in their stores that makes customers
  want to come back

Speaking with users who tested Shopkick Grocery, the company found:

• 65 percent would try a new brand of product if they could earn kicks
  for purchasing
• 62 percent would shop at a different grocery store to earn more kicks

About Shopkick, Inc.

Shopkick is the leading shopping rewards app, bringing moments of joy to
everyday shopping. For brands and retailers, we provide high consumer
engagement along the entire path to purchase. Our unique pay for
performance model has been proven to deliver high ROI, driving
incremental foot traffic, visits to shelf, and sales. Some of our
leading brand and retail partners include Best Buy, Clorox, Coty, GSK,
Georgia Pacific, Marshalls, Nestle, Starbucks, TJ Maxx and Unilever,
among others. Shopkick is available for free on the iPhone from the App
Store and for Android from Google
Play.

Contacts

For Shopkick, Inc.
Katherine Madariaga, 415-602-4395
kat@thekeypr.com