Siemens Introduces Celebrity Patient Education Video in Support of Breast Cancer Awareness Month

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  • Siemens creates a video featuring Today Show host Hoda Kotb,
    sharing her story as a breast cancer survivor and conveying the
    importance of regular screening.
  • The video supplying education to patients and the general public
    this October, in honor of Breast Cancer Awareness Month, is available
    online and for healthcare provider waiting rooms.
  • The addition of the tomosynthesis option for mammography increases
    diagnostic accuracy in breast cancer screening.

MALVERN, Pa.–(BUSINESS WIRE)–Continuing to fortify its commitment to women’s health, Siemens
spearheads a new way to inform patients about the importance of regular
breast tissue screening through use of mammography. Having the knowledge
and awareness of imaging technology’s value encourages patients to
receive yearly imaging check-ups and demystifies the examination—saving
lives as a result.

Siemens has released a video featuring Today Show host and breast cancer
survivor Hoda Kotb. The video, available on the company’s website www.usa.siemens.com/breast-care
, on social media, and on DVD, reminds women of the importance of
regular screenings. Mammography allows for the detection of breast
cancer earlier than self-examinations alone, and catching cancer at an
earlier stage not only offers a better prognosis, but easier and most
cost-effective treatments as compared to those necessary when cancers
are detected at a later stage. With the availability of 3D tomosynthesis
imaging as an adjunct to standard 2D mammography, for which Siemens
received FDA approval this past April, women, especially those with
denser breast tissue, will receive more thorough and accurate diagnostic
results from mammography screenings.

“Thanks to technology pioneers like Siemens, innovation in breast cancer
detection and treatment continues to move forward, with better detection
today than ever before possible. I’m thankful to be here today to share
my story, hoping to make a difference for others,” says Hoda Kotb, as
part of her video message.

“The importance of educating patients cannot be overestimated,” says
Martin Silverman, Vice President of Siemens X-Ray Business Unit. “In
support of Breast Cancer Awareness Month, we are pleased to share the
important message that mammograms save lives.”

Siemens AG (Berlin and Munich) is a global technology powerhouse
that has stood for engineering excellence, innovation, quality,
reliability and internationality for more than 165 years. The company is
active in more than 200 countries, focusing on the areas of
electrification, automation and digitalization. One of the world’s
largest producers of energy-efficient, resource-saving technologies,
Siemens is No. 1 in offshore wind turbine construction, a leading
supplier of combined cycle turbines for power generation, a major
provider of power transmission solutions and a pioneer in infrastructure
solutions as well as automation, drive and software solutions for
industry. The company is also a leading provider of medical imaging
equipment – such as computed tomography and magnetic resonance imaging
systems – and a leader in laboratory diagnostics as well as clinical IT.
In fiscal 2014, which ended on September 30, 2014, Siemens generated
revenue from continuing operations of €71.9 billion and net income of
€5.5 billion. At the end of September 2014, the company had around
357,000 employees worldwide. Further information is available on the
Internet at http://www.siemens.com.

Contacts

SiemensHealthcare
Jeff Bell, 610- 448-6348
jeffrey.t.bell@siemens.com
or
Theresa
Gombar, 610-448-6370
theresa.gombar@siemens.com
or
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