SKECHERS Foundation Plans to Raise $1.5 Million for Children at 2016 Pier to Pier Friendship Walk

Sugar Ray Leonard, Brooke Burke-Charvet and More Celebrities to
Attend Annual Charity Event on October 23 to Help Raise Awareness for
Children with Special Needs and Education

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–The SKECHERS Foundation today announced a $1.5 million fundraising goal
for the eighth SKECHERS
Pier to Pier Friendship Walk
, an annual event to support children
with special needs and education. Media sponsor NBC4 will join returning
presenting sponsor Nickelodeon and a team of celebrities – including
Sugar Ray Leonard, Brooke Burke-Charvet, Tommy Lasorda, Denise Austin
and Camila Alves – for the event on Sunday, October 23 in Manhattan

“The SKECHERS Pier to Pier Friendship Walk has grown from a passionate
community event devoted to children with special needs and education, to
a star-studded movement that has broken records every year and raised
$1.4 million for kids last year alone,” said Michael Greenberg,
president of SKECHERS. “Over the years, our message has remained the
same – to support, educate and inspire our children. We’re truly
grateful to have so many join forces to realize this year’s $1.5 million
goal for our kids: from dedicated, longstanding partners like
Nickelodeon, to a respected media organization like NBC4, and all of the
local businesses and individuals that have put their hearts and souls
behind this walk for nearly a decade.”

“Nickelodeon is proud to continue its support of the SKECHERS Pier to
Pier Friendship Walk and the amazing work that will benefit from it,
providing support for children with special needs and education
opportunities,” said Sharon Cohen, executive vice president of Partner
Marketing, Nickelodeon.

“NBC4 is proud to be the first and exclusive media sponsor of an event
that gives generously to children with special needs,” said Steve
Carlston, president and general manager of NBC4 Southern California.
“NBC4’s commitment to local communities runs deep and the SKECHERS Pier
to Pier Friendship Walk is another meaningful way to support
neighborhoods in the South Bay.”

Since its inception in 2009, the SKECHERS Pier to Pier Friendship Walk
has dramatically grown its event in order to build awareness for
children with special needs and education. Supported by its dedicated
community and distinctive sponsors, the Walk has raised approximately $7
million to date, which has helped education foundations improve school
technology, science labs, libraries and music programs, reduce class
sizes and save teachers’ jobs. The Walk also provides critical funding
for The
Friendship Foundation
– an organization that assists children with
special needs and their families through one-on-one peer mentoring and
social recreational programming including field trips, summer camps and
music classes.

With more than 12,000 participants attending the 2015 Walk, SKECHERS is
anticipating an even larger turnout at the 2016 event – which will
include special performances by triple threat Asia Monet Ray, social
media star and singer Jordyn Jones, pop group New District, and dance
sensation Aidan Prince. Starting at 9AM, the 3.4-mile route will begin
at the Manhattan Beach Pier, traveling to the Hermosa Beach Pier and
back. To register or make a donation, visit
or follow SKECHERS on Facebook (
and Twitter (

In addition to headlining sponsor Nickelodeon and media sponsor NBC4
Southern California, the SKECHERS Pier to Pier Friendship Walk thanks
its sponsors that include: Wells Fargo, Steel Sports, The Claudette and
Ethan Rickett Care Foundation, Ross,, Vertra, WSS, United
Legwear & Underwear Co., Mattel, Body Glove, Premier Displays &
Exhibits, Kids Foot Locker, JAKKS Pacific, Marshalls, Cushman &
Wakefield, Caskey & Caskey, Siltanen & Partners Advertising, Continental
Development, Northrop Grumman, Equinox, Chevron, and many others who
have provided funds and support to provide a better future for children.


The SKECHERS Foundation was established to provide families around the
world with the necessities and skills to succeed in life. In addition to
organizing the SKECHERS Pier to Pier Friendship Walk, the SKECHERS
Foundation funds tax-exempt, 501(c)(3) nonprofit organizations that
provide education and job training, shoes, clothing, fitness and
nutrition guidance to communities in need.


SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California,
designs, develops and markets a diverse range of lifestyle footwear for
men, women and children, as well as performance footwear for men and
women. SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 1,545 SKECHERS Company-owned and third-party retail stores,
and the Company’s e-commerce websites. The Company manages its
international business through a network of global distributors, joint
venture partners in Asia and the Middle East, and wholly-owned
subsidiaries in Canada, Japan, throughout Europe and Latin America. For
more information, please visit and follow us on Facebook
( and Twitter (

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, the completion of the expansion and upgrade of the
Company’s European Distribution Center, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; entry into the highly competitive performance
footwear market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased demand by
industry retailers and cancellation of order commitments due to the lack
of popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2015 and its quarterly
report on Form 10-Q for the three months ended June 30, 2016. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.


Stacey Held, 310-318-3100