SKECHERS Launches Mobile App to Streamline E-Commerce and In-Store Experience for Consumers

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–SKECHERS USA, Inc. (NYSE:SKX), a global leader in the lifestyle and
performance footwear industry and the number two footwear brand in the
United States, today announced the debut of an all-new SKECHERS
application for Apple and Android mobile devices that is set to elevate
the brand’s consumer purchase experience both for e-commerce and within
SKECHERS retail stores.


The SKECHERS mobile app allows consumers in the United States to
purchase their favorite SKECHERS styles for men, women and kids anywhere
they feel the need to shop for footwear. Shoppers can learn about
products by viewing the latest commercials and a native one-touch
checkout with Apple Pay and Android Pay makes purchases fast and easy.
Additionally, the app offers special features that will drive consumers
to the retail experience including a store locator, proximity
notifications for offers and events in nearby stores, and a barcode
search that will help the shopper easily find and order additional sizes
and colors of a style that might not be available in the store. The app
also gives shoppers full access to their SKECHERS Elite™ account to
track points and redeem rewards for use both in the app as well as in
SKECHERS retail stores.

“The retail environment has shifted as an increasing number of
millennial and post-millennial consumers seek out the most convenient,
informative, and streamlined shopping experiences,” began Michael
Greenberg, president of SKECHERS. “We’re excited that the new SKECHERS
app will allow us to better reach and connect with the younger
demographic of our fan base both on-the-go and through stronger
interactive elements in our brick and mortar retail stores. By
encouraging engagement, we hope to drive excitement for the brand and
make it easy for men and women to purchase that perfect pair when they
discover it online or out in the world.”

The new SKECHERS mobile app will also include a shopping enabled social
media component that will drive discovery and encourage fans of the
brand to share images of their best SKECHERS looks. Instagram images
posted with #SKECHERS will appear in a devoted “ShopIG” section of the
app that will allow consumers to easily purchase the shoes seen in their
favorite images.

The app was developed in a partnership with the engineering team at
PredictSpring—creator of the first native mobile commerce app platform
that extends into the omni-channel and social commerce space. Other
retailers that recently released apps built using the PredictSpring
platform include Calvin Klein, New York & Company, Woodcraft, Claire’s
and Vineyard Vines.

The new SKECHERS app is available to download now for iPhone, iPad and
iPod Touch in the Apple App Store (https://appsto.re/us/dECn)
and for Android devices in the Google Play store (https://play.google.com/store/apps/details?id=com.skechers.android).

About SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 1,410 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners in Asia, and
wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin
America and throughout Europe. For more information, please visit skechers.com
and follow us on Facebook (facebook.com/SKECHERS)
and Twitter (twitter.com/SKECHERSUSA).

This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, the completion of the expansion and upgrade of the
Company’s European distribution center, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; entry into the highly competitive performance
footwear market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased demand by
industry retailers and cancellation of order commitments due to the lack
of popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2015 and its quarterly
report on Form 10-Q for the quarter ended June 30, 2016. The risks
included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.

Contacts

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326
VP of Corporate
Communications
Jennc@skechers.com