SKECHERS Named Footwear Brand of the Year and Ladies Brand of the Year at the Footwear Industry Awards

USA, Inc.
(NYSE:SKX) today announced that the Company has been named
Brand of the Year for the second year in a row at the 2016 Footwear
Industry Awards. SKECHERS was also awarded Ladies Brand of the Year; a
commendation for Fashion Brand of the Year following the
Company’s 2015 win in the category; and multiple honors for its sales
team, including the Platinum Shoe Award and Personality of the Year

“We are incredibly honored to have the Footwear Industry Awards
recognize SKECHERS
as a continuing leader in lifestyle, fashion and women’s product,”
commented Peter Youell, Managing Director of SKECHERS U.K. and Ireland.
“These awards are a testament to the growing appeal of SKECHERS and its
product to millions of consumers in the U.K. and Ireland, and the
ongoing support from our retail partners to reaffirm and elevate our
brand as an in-demand lifestyle and fashion footwear company. This
recognition further propels us to deliver innovative footwear and to
continue to build SKECHERS
throughout the region.”

“Skechers has never looked better – from a product and marketing
perspective – and our strong sales growth in the U.K., Ireland and
around the world allowed us to reach a new annual sales record in 2015
of $3.15 billion,” added SKECHERS
S.à.r.l. managing partner Marvin Bernstein. “This prestigious Footwear
Brand of the Year award and our recent Company of the Year award from Footwear
in the U.S. are key indicators of our strength in Europe and
abroad. To continue on our positive momentum in 2016, we look forward to
delivering more fresh product to the marketplace and supporting it with
incredible campaigns that include celebrated brand ambassadors and
influencers Demi Lovato, Meghan Trainor, Kelly Brook and Ringo Starr.”

The prestigious annual awards event was held on Sunday, February 21st
during the Moda Footwear Show and was organized by Datateam Business
Media with the support of the British Footwear Association (BFA),
Independent Footwear Retailers Association (IFRA), The Society of Shoe
Fitters and Footwear Today.

offers two distinct footwear categories: a lifestyle division which
offers comfort-focused, trend-right product for men, women and kids, and
the Skechers Performance Division.

Celebrity product endorsees for Skechers’ collections include
multi-platinum recording artists Demi Lovato and Meghan Trainor, the
world famous drummer Ringo Starr, model and actress Kelly Brook, and
boxing great Sugar Ray Leonard. The Company’s Skechers Performance
Division ambassadors include elite marathon champion and Boston Marathon
winner Meb and English television presenter Charlie Webster, who ran at
the Skechers Performance Los Angeles Marathon; as well as a team of pro
golfers that include Scotland’s Colin Montgomerie.


SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 1,340 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners in Asia, and 13
wholly-owned subsidiaries in Brazil, Canada, Chile, Japan, Latin
America and throughout Europe. For more information, please visit
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This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, the completion of the Company’s European distribution
center, and advertising and marketing initiatives. Forward-looking
statements can be identified by the use of forward looking language such
as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”
“project,” “will be,” “will continue,” “will result,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any such
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute to
such differences include international economic, political and market
conditions including the uncertainty of sustained recovery in Europe;
entry into the highly competitive performance footwear market;
sustaining, managing and forecasting costs and proper inventory levels;
losing any significant customers; decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for consumers;
anticipating, identifying, interpreting or forecasting changes in
fashion trends, consumer demand for the products and the various market
factors described above; sales levels during the spring, back-to-school
and holiday selling seasons; and other factors referenced or
incorporated by reference in the Company’s annual report on Form 10-K
for the year ended December 31, 2014 and its quarterly report on Form
10-Q for the quarter ended September 30, 2015. The risks included here
are not exhaustive. The Company operates in a very competitive and
rapidly changing environment. New risks emerge from time to time and the
companies cannot predict all such risk factors, nor can the companies
assess the impact of all such risk factors on their respective
businesses or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in
any forward-looking statements. Given these risks and uncertainties, you
should not place undue reliance on forward-looking statements as a
prediction of actual results. Moreover, reported results should not be
considered an indication of future performance.


Nicola Zachariades
Tel: 01707655955