Skechers Performance™ Launches the New Spring 2017 GO GOLF Footwear Collection and Debuts a New Commercial Spot at the 2017 PGA Show
Skechers Performance Elite Athletes Team Up for the 2017 GO GOLF
Campaign
MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–Skechers Performance™, a division of Skechers USA, Inc. (NYSE:SKX), will
debut the first in a series of new GO GOLF commercial spots at the 2017
PGA Merchandise Show on January 24, 2017. The new campaign stars
Skechers GO GOLF’s roster of elite athletes including Matt Kuchar, Billy
Andrade, Wesley Bryan, Russell Knox, Ashlan Ramsey, Belén Mozo and
Brooke Henderson in various comedic settings. Visitors at the PGA Show
and local Orlando residents will be able to see a sneak peek of the
campaign in a limited release commercial spot on January 24th
– 27th.
The new campaign plays off of the fun, tongue-in-cheek tone of the
previous “GO GOLF Tips with Matt Kuchar” campaign, but with fresh, new
angles and new athletes. The new GO GOLF commercials will roll out
several spots throughout 2017 in which viewers will hear what Matt
Kuchar really thinks about while gearing up for his final putt at a
Major (hint, hot dogs). They will also see a playful argument between
Belén Mozo and Brooke Henderson (comfort vs. style) with Ashlan Ramsey
refereeing. Additionally, Wesley Bryan will make his Skechers GO GOLF
commercial debut, as will Russell Knox, as he tests out the new GO GOLF
Focus in less than favorable wind conditions.
“We’ve been eagerly anticipating the launch of our new spring 2017 GO
GOLF collection and the feedback has been incredible,” said Rick
Higgins, SVP of Merchandising/Marketing, Skechers Performance. “We’ve
combined comfort with cutting-edge technology to create the
best-in-class performance footwear that golfers will enjoy wearing. Our
new marketing campaign for 2017 brought together our roster of elite
golfers to highlight the comfort and functional footwear story and you
will see from the commercial spots that we also had a lot of fun.”
The footwear featured in the new commercial spots includes the 2017
Skechers GO GOLF Focus (a new stability shoe), the GO GOLF Pro 2, GO
GOLF Elite 2 and the GO GOLF Birdie for women. All styles have the
innovative performance technologies and comfort that Skechers
Performance is known for, such as the lightweight and responsive 5GEN
midsole cushioning.
The new 2017 spring line is now available and will be on display at the
Skechers Performance booth number 1059, along with new Skechers GO GOLF
apparel for men and women.
Finally, visitors will have a chance to meet Skechers GO GOLF athletes
in person. Colin Montgomery will be at the Skechers Performance booth
number 1059 on Wednesday, January 25th, from 1:00 pm to 3:00
pm and Billy Andrade will be signing autographs on Thursday, January 26th
from 1:00 pm – 3:00 pm.
Learn more about Skechers Performance at GOSkechers.com
and follow us on Facebook (facebook.com/SkechersPerformance),
Twitter (twitter.com/skechersGO)
and Instagram (instagram.com/skechersperformance).
For more information and interview opportunities please contact Jolene
Abbott at 310.318.3100 x4839 or jolenea@skechers.com.
ABOUT SKECHERS USA, INC.
SKECHERS USA, Inc., based in Manhattan Beach, California, designs,
develops and markets a diverse range of lifestyle footwear for men,
women and children, as well as performance footwear for men and women.
SKECHERS footwear is available in the United States and over 160
countries and territories worldwide via department and specialty stores,
more than 1,545 SKECHERS Company-owned and third-party retail stores,
and the Company’s e-commerce websites. The Company manages its
international business through a network of global distributors, joint
venture partners in Asia and the Middle East, and wholly-owned
subsidiaries in Canada, Japan, throughout Europe and Latin America. For
more information, please visit skechers.com and follow us on Facebook
(facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements include,
without limitation, the Company’s future domestic and international
growth, financial results and operations including expected net sales
and earnings, its development of new products, future demand for its
products, its planned domestic and international expansion and opening
of new stores, the completion of the expansion and upgrade of the
Company’s European Distribution Center, and advertising and marketing
initiatives. Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will continue,”
“will result,” “could,” “may,” “might,” or any variations of such words
with similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially from
those projected in forward-looking statements. Factors that might cause
or contribute to such differences include international economic,
political and market conditions including the uncertainty of sustained
recovery in Europe; entry into the highly competitive performance
footwear market; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased demand by
industry retailers and cancellation of order commitments due to the lack
of popularity of particular designs and/or categories of products;
maintaining brand image and intense competition among sellers of
footwear for consumers; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the products
and the various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other factors
referenced or incorporated by reference in the Company’s annual report
on Form 10-K for the year ended December 31, 2015 and its quarterly
report on Form 10-Q for the three months ended September 30, 2016. The
risks included here are not exhaustive. The Company operates in a very
competitive and rapidly changing environment. New risks emerge from time
to time and the companies cannot predict all such risk factors, nor can
the companies assess the impact of all such risk factors on their
respective businesses or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from those
contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking
statements as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
Contacts
SKECHERS USA, Inc.
Jolene Abbott, 310-318-3100 x4839
jolenea@skechers.com
