Skylanders Brings Mobile Card Battling to Life in an All-New Way Starting Today with Skylanders Battlecast

Collect Cards, Build The Ultimate Deck, and Battle Friends and
Foes to Achieve Legendary Status!

SANTA MONICA, Calif.–(BUSINESS WIRE)–Activision Publishing, Inc., a wholly owned subsidiary of Activision
Blizzard, Inc. (NASDAQ: ATVI),
is ushering in a new way for Skylanders fans and card collection
enthusiasts to play with the launch of Skylanders
Battlecast. Based on Activision’s award-winning Skylanders®
videogame series, Skylanders Battlecast is a new,
free-to-play mobile card game where players build their ultimate deck of
cards, master strategic card combinations and use them in never before
seen battles! Starting today, players can head to retail stores globally
to purchase physical card packs to begin their epic journey to become a
champion of Skylands.

In honor of the worldwide launch today, Battlecasters can now try their
hand at defeating Kaos in the new Kaos Island realm. Now
available, this realm allows players to test their skills against
Skylands’ ultimate enemy, KAOS! Adding to the fun, Skylanders
Battlecast offers enthusiasts the ability to hone their skills
and keep their game in top shape by sending friends direct challenges
via an in-game friend list feature.

In Skylanders Battlecast, players simply download the game
from their mobile app store and can begin their quest to become the
ultimate Battlecaster. To enhance gameplay, players can purchase Booster
Packs and Battle Packs from local retailers or digitally from the game.
The special card packs bring Skylanders Battlecast cards
to life in a magical way as players scan their physical cards with their
mobile devices to watch cards spring to life through augmented reality.
Amplifying the experience, the game also allows players to add cards to
an in-game digital spell book. By collecting more cards, players will
have more pieces to customize their deck for battle!

“We continue to provide a variety of fun new ways for fans to explore Skylanders
and Skylanders Battlecast is an amazing new innovation,”
says Josh Taub, senior vice president, Product Management, Activision
Publishing. “Our mobile card game offers players not only a collectible
experience but also augmented reality, PvP and an exciting single-player
campaign.”

Activision assembled a team of experts across video game design,
physical card game design, pro card players and top card artists to
develop Skylanders Battlecast. Unlike traditional trading
card and mobile battle games, Skylanders Battlecast offer
fans premium graphical fidelity in the form of a fully 3D-rendered
gameplay experience that is incredibly fun and highly strategic. Players
can collect up to 300 Character, Spell, Gear and Relic cards, including
foil variants, to fight their way through more than 60 missions across
eight elemental islands. The more challenges completed within each
mission, the more rewards are earned.

Skylanders
Battlecast will be available via the App
Store, Google Play and the Amazon Appstore. Skylanders Battlecast Battle
packs featuring 22 cards will be available for the suggested retail
price of $9.99 and the Skylanders Booster pack, which will include a
random selection of eight cards, will retail for the suggested price of
$4.99.

About the Skylanders^®
Franchise

The award-winning, $3 billion Skylanders franchise has sold
through more than 250 million toys¹ since pioneering the
toys-to-life category in 2011 with the debut of Skylanders® Spyro’s
Adventure. The game originated a play pattern that seamlessly
bridged physical and virtual worlds across multiple platforms. In 2012, Skylanders®
Giants further evolved the genre and added LightCore^®
characters to the collection of interaction figures. Skylanders® SWAP
Force^™, which launched in 2013, introduced an all new
play pattern – swapability. In 2014, Skylanders^® Trap
Team reversed the magic of bringing toys to life by allowing players
to pull characters out of the digital world into the physical world and
became the number 1 kids’ console game globally². Skylanders
SuperChargers launched on September 20, 2015 and expands upon the
franchise’s signature gameplay to introduce vehicles-to-life for the
first time.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing,
Inc. is a leading global producer and publisher of interactive
entertainment. Activision maintains operations throughout the world.
More information about Activision and its products can be found on the
company’s website, www.activision.com
or by following @Activision.

© 2016 Activision Publishing, Inc., SKYLANDERS, SKYLANDERS BATTLECAST,
SKYLANDERS SUPERCHARGERS, SKYLANDERS TRAP TEAM, SKYLANDERS SWAP FORCE,
SKYLANDERS GIANTS and ACTIVISION are trademarks of Activision
Publishing, Inc.

¹The NPD Group, GfK Chart-Track, Activision Blizzard internal estimates,
including toys and accessories
²According to The NPD Group, GfK
Chart-Track and Activision Blizzard internal estimates, including toys
and accessories.

Contacts

Activision Publishing, Inc.
Dior Brown, 424-744-5846
dior.brown@activision.com