Sleep Number Opens 500th U.S. Store

Newest store in Eden Prairie, Minnesota is number 500

MINNEAPOLIS–(BUSINESS WIRE)–Tomorrow Select Comfort will mark a major retail milestone by opening
its 500th Sleep Number® store. Located in Eden Prairie,
Minn., the store features the latest store design and experience, which
is interactive, educational and distinctly different than other
retailers. The company’s presence has evolved from a small kiosk in
Rosedale mall in the Twin Cities in 1992 to a retailer with a national
store footprint and products exclusively sold through Sleep Number
stores and sleepnumber.com.


“Opening our 500th store is a significant milestone for our company,”
said Andy Carlin, Select Comfort executive vice president and chief
sales and services officer. “Offering customers exclusive products sold
only through our company-owned stores and sleepnumber.com
is an advantage unique to Sleep Number. Our retail investments over the
last several years have been balanced between investing in our existing
stores and adding new locations as we have developed markets across the
country. Our portfolio of stores is very healthy, with the vast majority
being less than five years old. The Twin Cities is our home market and
with the growth of the southwestern metro area, our new Eden Prairie
store is perfectly positioned to serve those customers.”

Investing in its retail stores has been a key priority for the company
over the past five years. About half of Sleep Number stores are in
non-mall locations and the other half in productive malls across the
country. In 2016, the company expects to open nearly 50 net new stores.
Sleep Number’s retail productivity of approximately $1,000 per square
foot remains top ten among U.S. specialty retailers and is driven by a
differentiated store experience with a modern store design. For the
second year in a row, Sleep Number was recognized with the Silver
Outstanding International Store Design Award from the Association of
Retail Environments.

Evolution of Sleep Number Stores
2009 – Moved to exclusive
distribution of products and exited third-party retail arrangements
2010
– Rebranded all stores as Sleep Number stores
2011 – Piloted stores
in non-mall locations
2012 – 2015 – Repositioned existing stores to
superior locations with modern store design
2016 – Reached 500
store milestone

Today, Sleep Number stores redefine the mattress shopping experience,
leveraging the knowledge and experience of our sleep professionals and
our innovative store design. In addition to featuring a complete line of
Sleep Number® beds, the stores highlight SleepIQ®
technology
, proprietary sensor technology that works directly with
the bed’s DualAir™ system to track and monitor each individual’s sleep;
IndividualFit® 3-D Imaging, a digital map that displays the body’s
pressure points; and the PillowFit® experience to help customers find a
pillow that perfectly fits their needs.

About Select Comfort Corporation
Nearly 30 years ago, Sleep
Number
transformed the mattress industry with the idea that ‘one
size does not fit all’ when it comes to
sleep. Today, the company is the leader in sleep innovation and ranked
“Highest in Customer Satisfaction with Mattresses” in 2015 by J.D.
Power. As the pioneer in biometric sleep monitoring and adjustability,
Sleep Number is proving the connection between quality sleep and health
and well-being. Dedicated to individualizing sleep experiences, the
company’s 3,300 employees are improving lives with innovative sleep
solutions. To find better quality sleep visit one of our 500 U.S. Sleep
Number® stores or SleepNumber.com.

Contacts

Select Comfort Corporation
Susan Eich, 763-551-6934
Susan.Eich@selectcomfort.com