SMITH and It’s Just Lunch Connect to Create a Modern Brand Experience

SEATTLE–(BUSINESS WIRE)–SMITH, an independent experiential commerce agency, is pleased to
announce its latest creative collaboration project with It’s Just Lunch
(IJL), the world’s largest personalized matchmaking service that
provides an alternative to online dating. The new IJL website creative
represents a new beginning for the storied brand. It not only embodies
IJL’s unique brand promise, but also positions the company squarely as
the leader in personalized matchmaking.

“Over the years, the world of online matchmaking has changed
tremendously,” says Irene LaCotta, President and Chief Marketing Officer
of It’s Just Lunch. “We offer our clients a personalized matchmaking
experience that meets today’s demands so we wanted our brand and website
reflect a more modern experience as well. So we turned to SMITH.”

Tasked with reinventing IJL’s digital experience, SMITH responded with a
site that delights the senses, stirs the heart, and rekindles the
romance and “first date” experience among IJL clients—all while
conveying IJL’s unique value proposition: personalized matchmaking. To
that end, SMITH overhauled IJL’s aesthetic look and feel with new, more
evocative imagery, a stylized font, and eye-catching iconography. It
crafted a clear and compelling narrative that brought the brand promise
to life. And it made the experience responsive so that IJL users could
engage the site on whatever device they happened to be using—desktop,
tablet, or smartphone.

“Brands like IJL understand the importance of redefining and reinforcing
their unique relevance in today’s changing ecosystem,” says Fab
DiCarlantonio, Chief Operating Officer at SMITH. “We helped IJL tell an
engaging, experience-driven narrative that truly reflects how their
business has transformed today’s ‘high touch’ and personalized
matchmaking experience.”

About It’s Just Lunch

It’s Just Lunch is the world’s number-one personalized matchmaking
service. Our professional matchmakers provide an enjoyable alternative
to online dating. It’s personal. It’s private. It’s convenient. It’s
real. Visit


SMITH is a leading experiential commerce (xCom) agency that specializes
in helping brands modernize the buying and selling experience. SMITH is
proud to serve some of the world’s most highly recognized brands,
including AT&T, Microsoft, Amtrak, Top Golf, CDK Global, Xerox, Cansel
and Tejuri. The company is headquartered in Seattle and has offices in
Portland, Spokane, and Ottawa. Learn more at
Follow us on Twitter: @humansofsmith.


Lynnette McLaughlin, 819-778-0313