Sobeys Inc. Chooses IRI as Its New Analytics Partner

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CHICAGO–(BUSINESS WIRE)–IRI®, the global leader in innovative solutions and services
for consumer, retail, media and over-the-counter health care companies,
announced today it has entered into a long-term strategic relationship
with Sobeys Inc. As one of two national food retailers in Canada, Sobeys
operates approximately 1,500 stores in all 10 provinces under retail
banners, including Sobeys, Safeway, IGA, Foodland, FreshCo, Price
Chopper, Thrifty Foods and Lawtons Drugs.

Sobeys will use the IRI Liquid Data® technology and its Unify
visualization platform to integrate and report transaction, loyalty
card, promotional and other data sources through a single platform
across all Sobeys’ retail food formats. Sobeys and its supplier partners
will have web-based access to intuitive, flexible and fast insights in
the new Sobeys Collaborative Gateway specifically designed to drive
actions and alerts in to key collaborative business processes.

In addition, IRI’s regionally based client service teams will support
suppliers’ data and insight analyses, plus Sobeys’ use of advanced price
and promotion analytics to help further enhance marketing and
merchandising activities.

“IRI leverages big data and leading technology to help retailers
integrate their data assets so they can take advantage of key business
opportunities,” said Piyush Chaudhari, president of the Americas for
IRI. “Our relationship with Sobeys represents our continued commitment
to our clients’ growth and provides Sobeys with actionable insights and
a higher level of engagement with its suppliers to inform their
strategies and ultimately benefit their shoppers.”

“Sobeys is very pleased to work with IRI, an established and respected
industry leader that can support our strategies to exceed customer
expectations,” said Ray Hepworth, vice president of the Centre of
Excellence, Category Management Optimization for Sobeys. “IRI’s
tremendous experience and leadership position in regard to technology,
advanced analytics, and training, and their superior client service
commitment, are valuable resources as we continue to enhance our
position as our shoppers’ preferred retailer.”

About IRI:

IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers and media companies to grow their businesses. With the largest
repository of purchase, media, social, causal and loyalty data, all
integrated on an on-demand, cloud-based technology platform, IRI helps
to guide its more than 5,000 clients around the world in their quests to
remain relentlessly relevant, capture market share, connect with
consumers and deliver market-leading growth. A confluence of major
external events—a revolution in consumer buying, big data coming into
its own, advanced analytics and automated consumer activation—is leading
to a seismic shift in drivers of success in all industries. Ensure your
business can leverage data at www.iriworldwide.com.

About Sobeys Inc.

Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys
has been serving the food shopping needs of Canadians since 1907. A
wholly owned subsidiary of Empire Company Limited (TSX: EMP.A), Sobeys
owns or franchises approximately 1,500 stores in all 10 provinces under
retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo,
Thrifty Foods and Lawton’s Drug Stores as well as more than 350 retail
fuel locations. Sobeys, its franchisees and affiliates employ more than
125,000 people. The company’s purpose is to help Canadians Eat Better,
Feel Better and Do Better. More information on Sobeys Inc. can be found
at http://www.sobeyscorporate.com.

Contacts

IRI Contact:
Shelley Hughes
E-mail: Shelley.Hughes@IRIworldwide.com
Phone:
+1 312.474.3675