Soft Surroundings Selects Columbus Consulting International to Lead Allocation and Merchandise Planning Implementations

Columbus Consulting will help Soft Surroundings execute solutions and
processes needed for growing omni-channel business

Consulting International
, a leading industry consultancy
specializing in retail business processes and systems, announced today
that Soft Surroundings, a leading multi-channel marketer and
aspirational lifestyle brand offering unique solutions to today’s active
woman, has selected Columbus Consulting to lead the business process,
design and implementation of the brand’s new allocation and merchandise
planning solutions.

Founded in 1999 as a catalog-based retailer in St. Louis, Soft
Surroundings opened their first retail store in 2005 and launched their
eCommerce site in 1999. Today, the retailer has 43 stores across the
U.S. and plans to open more locations throughout 2017. With their
increasing omni-channel presence Soft Surroundings needed to update
their allocation and merchandise planning solutions to meet their
growing demand and new business needs.

After selecting a solution provider for their new allocation and
merchandise planning solutions, Soft Surroundings selected Columbus
Consulting to complete the business process, design and implementation.
The allocation portion is projected to be completed by the second half
of 2017 and the merchandise planning portion will be completed in late

“We selected Columbus Consulting based on their outstanding track record
and the incredible value that they provide,” said Josh Rosenfeld,
Director of Planning, Allocation and Procurement, Soft Surroundings.
“Unlike other consulting companies, every consultant we engage with has
the experience and expertise we need to make these projects successful.”

For more information about Columbus Consulting, please visit

About Soft Surroundings

Headquartered in St. Louis, MO, Soft Surroundings is a lifestyle brand
and retailer of women’s apparel, home, and beauty products. Releasing
its first catalog in 1999, Soft Surroundings has been dedicated to
making women look and feel their best ever since. Having experienced
record growth in its online and catalog channels, Soft Surroundings
opened its first retail location in St. Louis, MO in 2005. With current
retail locations from coast to coast and many more on the horizon, Soft
Surroundings is continuing to expand its retail division nationally to
meet the needs of its many devoted customers. Visit Soft Surroundings
online at

About Columbus Consulting International

Founded in 2001, Columbus Consulting comprises a team of highly
experienced specialists in retail systems and processes. We combine
pragmatism, innovation and years of experience to deliver services
ranging from strategic insight to tactical project delivery. Our
experience stems from holding executive responsibility in retail, and
from successfully managing some of the most challenging projects in the
industry. To learn more, visit


Ketner Group PR + Marketing (for Columbus Consulting)
Newcomb, 512-794-8876