Soraa Beautifies L’Oréal in Jakarta

LONDON–(BUSINESS WIRE)–#simplyperfectlight–Soraa, the world leader in high-quality LED lighting and illuminator of
many the world’s most famous historical buildings, museums, hotels, and
luxury retailers, announced it’s working with beauty giant, L’Oréal,
known globally for makeup and cosmetics to haircare and perfume.

Soraa lamps have been installed at the L’Oréal
Academy in Jakarta
, Indonesia where they train beauty professionals
to be trend-setters in the industry, inspiring hairdressers with
innovation and an understanding of local expectations and aspirations.
Because of this, it is essential for the academy’s classrooms to have a
colour quality that ensures the company’s professional hair colours are
rendered accurately.

To help give the L’Oréal Academy the beauty makeover they were looking
for, interior designer Jenny Kartika Harto from Iconic Interior Design
directed the Academy to lighting designer Lenny Pariyanto of LITO
Special Lighting Consultants
. To light
the classrooms, Pariyanto selected Soraa to illuminate the space.

“In an environment where lighting is critical, requiring high colour
rendering, Soraa was the perfect fit,” said Lenny Pariyanto. “Soraa
lamps enable L’Oréal hairdressers to confidently select the truest
colour for their customers.”

“The L’Oréal brand is known worldwide, and as such, academy students and
customers expect world-leading training and experience in our classrooms
and salons. Soraa’s lighting has helped us create an atmosphere that our
students have come to appreciate and rely on in our new modern
facility,” said Queentia Tampubolon, Brand General Manager L’Oréal
Professionnel Indonesia. “Not only does the lighting draw the customers
and students to L’Oréal’s vibrant products, it also creates the perfect
atmosphere for students to be inspired.”

The stylists’ hair products and the customers’ hair, are now beautifully
and accurately rendered by Soraa VIVID Color™ technology which utilises
all colours of the visible spectrum achieving a colour rendering index
(CRI) of 95 and deep red (R9) rendering of 95. Soraa lamps also feature
Soraa Natural White™ technology yielding infinite shades of white
revealing warm rich tones and cool bright whites with accuracy.

For more information on Soraa’s LED lamps, please visit:

Photo credit: Sefval Mogalana

About Soraa

Pioneering lamps built from pure gallium nitride substrates (GaN on
GaN™); Soraa has made lighting, simply perfect. Soraa’s full spectrum
lamps have superior colour rendering and beam characteristics compared
to lamps using LEDs created from non-native substrates. Founded in 2008,
Soraa is based in Fremont California, where it manufactures its LEDs.

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Soraa Media:
Andy Beck, 001-202-587-5634
Dawn Andersen, 510-456-2262