Southeastern Grocers and Celebrity Chef Curtis Stone Partner on Fresh, Seasonal Meals for Families to Eat Well for Less

  • The “Cooking with Curtis for under $10” program was designed with
    nationally-known TV personality Chef Curtis Stone to help shoppers eat
    well for less through a series of fresh, seasonal and affordable
    family meals that taste great and won’t burden the budget.

JACKSONVILLE, Fla.–(BUSINESS WIRE)–Southeastern Grocers, the parent company of BI-LO, Harveys and
Winn-Dixie stores, today announced a fresh partnership with Food Network
Celebrity Chef Curtis Stone to launch “Cooking with Curtis for under
$10.” The program is aimed at helping people eat well for less by
offering customers fresh, seasonal and affordable meal solutions that
can easily be made from scratch at home.


A combination of Southeastern Grocers’ research and industry research
revealed that many shoppers want to eat well, but there are barriers
such as affordability, meal preparation time, knowledge of ingredients
and how to select the ingredients. Research has also shown that nearly
all Southeastern Grocers customers, regardless of budget, want to feed
their families healthy, nutritious meals for less money, and
approximately 25 percent of Southeastern Grocers customers rely on food
assistance and are looking for affordable options for fresh, healthy
foods.

In order to solve those challenges for its customers, Southeastern
Grocers is offering unique recipes created by Chef Curtis. Recipe cards
are available in all stores, in the weekly ad circular and online. A
different fresh, seasonal ingredient will be featured each month with
four easy-to-follow recipes. The ingredients for each delicious recipe
will cost less than $10.

Chef Curtis is a nationally-known TV personality who has been featured
in shows such as Food Network’s Beach Eats USA and Kitchen
Inferno
, TLC’s Take Home Chef and Bravo’s Top Chef Masters,
along with appearances on The Oprah Winfrey Show and The Ellen
DeGeneres Show
. Chef Curtis recently opened the popular Maude
restaurant in Beverly Hills, California, to rave reviews.

“Southeastern Grocers and Chef Curtis share a common passion to help
families eat well for less, with fresh, easy meals they can make from
scratch at an affordable price,” said Sharry Cramond, executive vice
president of marketing and communications for Southeastern Grocers.
“Chef Curtis’ philosophy and $10 meal ideas resonate with our customers
who want to prepare easy, healthy meals that add variety to their family
tables. We’ve partnered with Chef Curtis because fresh and affordable
foods are important to our customers – and providing the best for our
customers is our priority.”

“Mother Nature does a pretty good job providing what we should eat at
different times of the year, so I listen to her,” said Food Network
Celebrity Chef Curtis Stone. “Food just tastes better when it’s in
season and Southeastern Grocers shares my hunger to give people the best
local and seasonal ingredients – and treat them simply. I’m excited to
develop low-cost but simply delicious meals for their customers
throughout the Southeast.”

These fresh, affordable meals and other helpful cooking tips from Chef
Curtis Stone can also be found at www.bi-lo.com/cookingwithcurtis,
www.harveyssupermarkets.com/cookingwithcurtis
and www.winn-dixie.com/cookingwithcurtis.

About Chef Curtis Stone

Internationally known, Chef Curtis began his cooking career at the age
of 18 in his homeland of Australia and later honed his skills at
Michelin-starred restaurants in London. He has appeared on a number of
top-rated cooking programs, most recently starring as a mentor on Food
Network’s All-Star Academy and is host of the Network’s brand-new
show Beach Eats, which premiered August 12. His first solo
restaurant, Maude, opened in Beverly Hills, California in 2014 to
rave reviews from respected outlets such as Time, Travel + Leisure,
Eater LA, Los Angeles Magazine, Angeleno
and more. Chef Curtis is
also a New York Times bestselling author, having written six
cookbooks, his most recent titled Good Food, Good Life. www.curtisstone.com.

About Southeastern Grocers

Southeastern Grocers, LLC, parent company and home of BI-LO, Harveys and
Winn-Dixie grocery stores, is the fifth-largest supermarket chain in the
U.S. and the second-largest supermarket in the Southeast based on store
count. The company employs more than 66,000 associates who serve
customers in approximately 756 grocery stores, 145 liquor stores and 504
in-store pharmacies throughout the seven southeastern states of Alabama,
Florida, Georgia, Louisiana, Mississippi, North Carolina and South
Carolina. BI-LO, Harveys and Winn-Dixie are well-known and
well-respected regional brands with deep heritages, strong neighborhood
ties, proud histories of giving back, talented and loyal associates, and
strong commitments to providing the best possible quality and value to
customers. For more information, please visit www.bi-lo.com,
www.harveyssupermarkets.com
and www.winndixie.com.

Contacts

For SEG interviews or images:
Southeastern Grocers Media
Line, 904-370-6029
media@segrocers.com
or
For
Chef Curtis Stone interviews or images:

Gita McCutcheon,
646-277-7110
gita@curtisstone.com