Southeastern Grocers Scoops up First Place Award for Prestige French Vanilla Ice Cream

• Southeastern Grocers’ Prestige premium ice cream flavor won the first
  place award from the Wisconsin Dairy Products Association during the
  2016 World Dairy Expo Championship Dairy Product Contest.
• Southeastern Grocers’ Prestige ice cream only uses the finest
  ingredients, made with 100 percent fresh milk and cream, with no high
  fructose corn syrup, no artificial flavors and no artificial colors.
• Southeastern Grocers Prestige French Vanilla ice cream delivers
  indulgent, rich flavor inspired by classic French custard, perfectly
  crafted for a smooth, creamy texture.
• Southeastern Grocers Prestige French Vanilla ice cream is voted best
  in America.

JACKSONVILLE, Fla.–(BUSINESS WIRE)–Southeastern Grocers, parent company of BI-LO, Harveys and Winn-Dixie
stores, has announced a first place award for its internationally
recognized Prestige French Vanilla ice cream flavor. The company
accepted the first place award from the Wisconsin Dairy Products
Association during the 2016 World Dairy Expo Championship Dairy Product
Contest Awards Ceremony in Madison, Wisconsin on October 4, 2016. This
marks the second consecutive year Southeastern Grocers has won the
first-place award, with Prestige Coconut Almond Fudge taking home the
top prize in 2015.

Southeastern Grocers’ consumer insights show that quality ingredients
and value are of utmost importance to customers when making their ice
cream purchases. Prestige French Vanilla ice cream delivers indulgent,
rich flavor inspired by classic French custard, prepared with 12 percent
butterfat to create a smooth, creamy texture.

Scott Morris, executive vice president of merchandising for
Southeastern Grocers said, “It is an honor to receive a first place
award for our Prestige French Vanilla ice cream, a true testament to
Prestige being a premium brand ice cream. We know our customers are true
fans of Prestige French Vanilla ice cream, which is why we work hard to
provide them with exceptional, quality ice cream using the finest
ingredients for those indulgent moments.”

Southeastern Grocers offers more than 20 traditional and innovative
Prestige ice cream flavor combinations with the rich, indulgent textures
shoppers crave, available at an everyday low price. Prestige is made
with 100 percent fresh milk and cream for a rich, creamy texture, with
no high fructose corn syrup, no artificial flavors and no artificial
colors, so customers can rest assured they are purchasing 100 percent
real ice cream.

About Southeastern Grocers

Southeastern Grocers, LLC, parent company and home of BI-LO, Harveys and
Winn-Dixie grocery stores, is the second-largest supermarket in the
Southeast based on store count. The company employs nearly 60,000
associates who serve customers in approximately 750 grocery stores, 140
liquor stores and 500 in-store pharmacies throughout the seven
southeastern states of Alabama, Florida, Georgia, Louisiana,
Mississippi, North Carolina and South Carolina. BI-LO, Harveys and
Winn-Dixie are well-known and well-respected regional brands with deep
heritages, strong neighborhood ties, proud histories of giving back,
talented and loyal associates, and strong commitments to providing the
best possible quality and value to customers. For more information,
visit www.bi-lo.com,
www.harveyssupermarkets.com
and www.winndixie.com.

Contacts

Southeastern Grocers, LLC
Kaley Shaffer, 904-612-9441 (cell)
Manager
of Consumer Communications
media@segrocers.com