Southeastern Grocers to Donate All Profits on 4th of July to Hope For The Warriors

• Every cent of every dollar of profit raised this Independence Day at
  BI-LO, Harveys and Winn-Dixie will help support Hope For The Warriors
• Customers donate simply by shopping on the 4th of July at all BI-LO,
  Harveys and Winn-Dixie stores, and additional personal donations can
  be made at checkout at all stores
• With every donation, customers will also receive a dedication card to
  write messages to our heroes and display them on a Wall of Honor in
  every store

JACKSONVILLE, Fla.–(BUSINESS WIRE)–Today, Southeastern Grocers, parent company of BI-LO, Harveys and
Winn-Dixie, announced that for the second consecutive year, all profits
generated at its grocery stores on Monday, July 4, will be donated in
support of veterans and service members.

This year, Southeastern Grocers has partnered with Hope
For The Warriors. Hope For The Warriors is celebrating 10 years of
service, and is a national nonprofit dedicated to restoring a sense of
self, family and hope for veterans, service members and military
families.

Ian McLeod, President and CEO of Southeastern Grocers said, “This
Independence Day, we continue to honor and give thanks to our military
and their families for the sacrifices they make for our nation and the
world. We fully recognize the selfless contributions of those who have,
and continue to serve. This Fourth of July, we are once again donating
every cent of every dollar of profit generated as just one way we can
show our support.”

“Southeastern Grocers operates in states with some of the highest
active-duty military populations in the United States. We are committed
to the communities we serve and we believe we all have a responsibility
to contribute to the lives of those who have sacrificed for the nation,”
continued McLeod.

Simply by shopping at BI-LO, Harveys and Winn-Dixie on Independence Day,
customers will help support those who serve and sacrifice for our
nation. The more customers shop, the more they donate.*

Other ways in which customers can support the cause include:

• By honoring a veteran or service member with a personal note displayed
  in-store on the Wall of Honor, which began on June 22.
• By donating generously during checkout now through Sunday, July 10.
• By proudly wearing the “I Donated” sticker that cashiers will hand out
  on July 4 to all customers to encourage friends and family to do the
  same.
• By liking, following and sharing BI-LO, Harveys and Winn-Dixie
  Facebook posts and Twitter feeds with #AllForHonor.
• By honoring a veteran or service member by posting a dedication on the
  All for Honor Facebook page, www.facebook.com/allforhonor.

Robin Kelleher, Co-Founder, President and CEO of Hope For The
Warriors said, “Hope For The Warriors is humbled and very thankful
to Southeastern Grocers for this incredible opportunity and support.
Through this unique promotion, they are helping us reach thousands of
patriotic Americans who truly understand the sacrifices of our veterans,
service members and military families.”

Through the generous donations of customers and vendors, as well as all
profits earned at BI-LO, Harveys and Winn-Dixie grocery stores on July
4, 2015, Southeastern Grocers’ inaugural Independence Day campaign
raised more than $3 million for veterans and generated thousands of
personal tributes to veterans and service members.

This year, Southeastern Grocers is proud to partner with Hope For The
Warriors to generate funds, which will help the organization provide
comprehensive support programs to those actively serving in the
military, veterans, military families and caregivers throughout the
country.

About Hope For The Warriors

Founded in 2006, Hope For The Warriors is a national nonprofit dedicated
to restoring a sense of self, family and hope for post 9/11 veterans,
service members and military families. Since its inception, Hope For The
Warriors has served approximately 10,000 through a variety of support
programs focused on transition, health and wellness, peer engagement and
connections to community resources. The nonprofit’s first program, A
Warrior’s Wish, has granted 151 wishes to fulfill a desire for a better
quality of life or support a quest for gratifying endeavors. In
addition, Run For The Warriors has captured the hearts of more than
22,000 since 2010. For more information, visit http://www.hopeforthewarriors.org/,
Facebook
or Twitter.

About Southeastern Grocers

Southeastern Grocers, LLC, parent company and home of BI-LO, Fresco y
Más, Harveys and Winn-Dixie grocery stores, is the second-largest
supermarket in the Southeast based on store count. The company employs
nearly 60,000 associates who serve customers in approximately 750
grocery stores, 140 liquor stores and 500 in-store pharmacies throughout
the seven southeastern states of Alabama, Florida, Georgia, Louisiana,
Mississippi, North Carolina and South Carolina. BI-LO, Harveys and
Winn-Dixie are well-known and well-respected regional brands with deep
heritages, strong neighborhood ties, proud histories of giving back,
talented and loyal associates, and strong commitments to providing the
best possible quality and value to customers. For more information,
visit www.bi-lo.com,
www.frescoymas.com,
www.harveyssupermarkets.com
and www.winndixie.com.

* See store for details and specific exclusions that apply.

Contacts

Southeastern Grocers, LLC
Joe Caldwell, 904-318-7197
Manager
of Corporate Communications
media@segrocers.com