Sports Authority and MapMyFitness Launch Integrated Partnership to Reward Customers
Retailer announces strategic partnership with Under Armour that
directly links workout activity to The League loyalty points and rewards
ENGLEWOOD, Colo.–(BUSINESS WIRE)–Sports
Authority, one of the largest full-line sporting goods retailers in
the United States and Puerto Rico, announced a new strategic partnership
with Under Armour through the MapMyFitness platform today, where The
League by Sports Authority members can be rewarded for completing
activities within the app. This ongoing partnership begins with the
launch of an interactive challenge for Under Armour Connected Fitness
users (a community 150 million strong) who can also earn loyalty points
and rewards for The
League.
“We are excited to announce this first-of-its-kind partnership with
Under Armour that directly links workout activity to The League by
Sports Authority loyalty rewards,” said Ron Stoupa, Executive Vice
President and Chief Marketing Officer for Sports Authority. “It is a
win-win for users to be able to earn The League points and rewards
simply by being active. At Sports Authority, we believe in the good of
sport and are proud to reward customers who track their activity through
MapMyFitness.”
The first challenge, “Back on Track”, kicks off today on the
MapMyFitness app, available on the App Store and Google Play. When
members log three workouts or 10 miles a week, they have a chance to win
a $500 Sports Authority gift card.
“This loyalty program showcases the capabilities of the MapMyFitness
platform, providing our growing community with the opportunity to earn
rewards through an active lifestyle,” Warren Kay, VP of Advertising at
Under Armour said. “Sports Authority is a trusted retail partner of
Under Armour and our brands share a mission to empower athletes
worldwide – through both footwear and apparel and the digital tools to
manage their health and fitness.
To find more information or to sign up for the first challenge, check
out mapmyfitness.com/challenges/sportsauthority/#/challenge.
About Sports Authority
Headquartered in Englewood, CO, Sports Authority is one of the largest
full-line sporting goods retailers, with 467 locations across 41 states
and Puerto Rico. Sports Authority offers a broad range of sporting goods
from leading brands and is the active family’s destination for footwear,
apparel, fitness, team sports and outdoor recreation. The League by
Sports Authority, a free and easy rewards program, offers members 5%
back after they earn 100 points or more during a quarterly period. For a
list of store locations and information, or to shop online, visit sportsauthority.com.
Follow Sports Authority on Facebook facebook.com/SportsAuthority
and Twitter twitter.com/SportsAuthority.
About Under Armour
Under Armour (NYSE: UA), the originator of performance footwear, apparel
and equipment, revolutionized how athletes across the world dress.
Designed to make all athletes better, the brand’s innovative products
are sold worldwide to athletes at all levels. Under Armour Connected
Fitness powers the world’s largest digital health and fitness community
through a suite of open platform applications: UA Record, MapMyFitness,
Endomondo and MyFitnessPal. The Under Armour global headquarters is in
Baltimore, Maryland. For further information, please visit the Company’s
website at www.uabiz.com.
Contacts
ICR
Kristen Fletcher, 203-682-8257
sapr@icrinc.com
