Spreadshirt & Pixel Cotton Power New World Order for Gamer Merch

Guía de Regalos

Curated platform elevates gamer wearable art in version 2.0

BOSTON–(BUSINESS WIRE)–Spreadshirt,
the e-commerce platform for spreading ideas on something tangible, has
revamped the technology powering their newest platform, Pixel Cotton, to
disrupt the status quo in gaming merchandise. The latest version sets
the gold standard in creating the next generation of must have gaming
merchandise. The enhancements allow true gamers to deviate from the
boring mainstream official static designs and choose interactive
technology that connects fashion and the love of gaming. Spreadshirt’s
technology is advanced, scalable and best in class for global print on
demand apparel and accessories.

“There is no one design fits all for gamers. Communities that know the
game want to recognize it, encode it and share it with a highly
selective group that really cares about it. Gamers always have their
heads in the game so any attire and accessories should blend the best of
technology and be translatable to actually wearing the game,” says
Claudia Schindela, Spreadshirt’s Global Head of Gaming. “The creators at
Pixel Cotton have combined the elements that matter in fusing gaming
with fashion. These innovators are real gamers and have 20+ years
combined experience in transforming gaming designs into wearable art.
This allows any enthused gamer to really define their own style and show
it off in true gamer fashion.”

Mainstream fans of today’s hottest titles, like Final Fantasy, Watch
Dogs or Dishonored can find exclusive designs during weekly promotions
dedicated to their favorite games, as opposed to the worn out designs
that circulate at typical retailers. Gamers who prefer indie titles and
small-medium development projects can also find their niche characters
and achievement milestones represented on quality merchandise.

The latest enhancements to Pixel Cotton include:

  • Exclusive gamer design styles on fresh products that surpass the basic
    white t-shirt all in one marketplace
  • Design collections for every style of gamer, including retro, FPS, and
    strategy
  • New designs added to the collections weekly, with discounts for the
    newest additions
  • A superior user experience for savvy gamers who relish in being
    embedded into the different worlds of each game category
  • A Steam integration that reveals new products unlocked based on game
    achievements
  • The ability for game publishers to reach precise audience based on
    playing patterns and achievements
  • Social media promotions for events, new releases, products, discounts,
    and news: Instagram,
    Facebook,
    Twitter

Pixel Cotton is onboarding several publishers, including entertainment
brands and independent titles, onto the platform. They have issued an
open call to development teams who want to partner with ardent
merchandisers who are very connected to the gaming space. The
partnership will expose their titles to a targeted community.

Spreadshirt and Pixel Cotton have created the best gamer merchandise
marketplace and are connecting global gaming communities — making them
the go to brand for real gamers seeking themed apparel with this newly
created, interactive category where fashion meets the gaming community.

About Spreadshirt
Spreadshirt, an
innovative global e-commerce platform for print-on-demand apparel and
accessories, empowers everyone to easily buy, sell, create and share
their ideas on over 175 different products. Examples of spreading it
with Spreadshirt include social influencers from all genres such as
gaming, YouTube creators, entertainment, non-profit organizations and
over 70,000 partners.

Founded in 2002, Spreadshirt is active in 18 markets, available in 12
languages, and operates five global production sites. In 2015,
Spreadshirt hit global revenue of approximately $105 million, printed
more than 3.6 million items, and shipped to 180 countries.

www.spreadshirt.com

Contacts

Kel & Partners
Kendyll Faherty, 508-439-0728
kendyll@kelandpartners.com