Sprinklr and Yelp Partner on Social Analytics

For the first time ever, brands can analyze reviews and sentiment
data from Yelp to extract insights and act on them to drive business
outcomes

SAN FRANCISCO & NEW YORK–(BUSINESS WIRE)–Sprinklr, Inc., the world’s most complete enterprise social technology
company, today launched the first official partnership with Yelp that
will bring full-text reviews, business insights, and sentiment analysis
to Sprinklr clients. Adding Yelp review analysis will bring the most
comprehensive look at business reputation in the customer experience
space to more than 1,000 brands globally.

With more than 86 million average monthly unique mobile visitors and
over 95 million reviews as of Q4 2015, Yelp is the de facto source for
consumer feedback and ratings on local businesses. Yelp reviews and
listings data power the local element of hundreds of products, services,
and apps around the world. Sprinklr is the first company able to offer
businesses insight and sentiment analysis of that data.

Sprinklr clients will now be able to leverage Yelp data to analyze
sentiment around location, service, price, and other variables to
extract insights and identify trends — expected or otherwise — that
actually affect their business. With these insights, businesses will be
able to better understand what is and isn’t working, paired with, for
the first time, a platform to act on that information and engage
customers across other channels. New features will also include word
clouds to pull out key topics, the ability to view an aggregate rating
across social platforms, and identification of the most important
reviews that need response from the business.

“In a world where 89%
of companies now compete mostly on customer experience, access to
the content, data and sentiment analysis from the world’s most popular
ratings and reviews site is critical to all brands,” said Kristin
Muhlner, EVP of Revenue Operations at Sprinklr. “We’re thrilled to be
able to provide our clients with these much-needed insights as Yelp’s
inaugural social analytics partner.”

“With more than 1,500 Darden restaurants across brands such as Olive
Garden and Longhorn Steakhouse, we are dedicated to engaging our
community across all social media channels,” said Ali Charri, SVP
Strategy & Insights at Darden Restaurants and Sprinklr and Yelp partner.
“This partnership will enable our team to unearth specific insights from
personal reviews, strengthening the relationship between guests and our
brands. Yelp reviews provide actionable social media feedback, and the
ability to access insights and data via the Sprinklr platform will
provide invaluable metrics to our team.”

“Sprinklr has demonstrated their commitment to helping brands create
experiences customers love, so they were the obvious partner to help
businesses get the most out of their Yelp presence,” said Chad Richard,
SVP Business and Corporate Development at Yelp. “Many of Yelp’s
advertisers already rely on Sprinklr for insights into their online
presence. With the addition of Yelp data, Sprinklr will have access to
the highest quality, up-to-the-moment local data and analysis available.
Our goal is to show the high ROI that most businesses see when
advertising on Yelp.”

Sprinklr clients have access to these new Yelp tools as of today. Go to www.sprinklr.com
for more information about Sprinklr, and to www.biz.yelp.com
for more information on Yelp for Business Owners.

About Sprinklr

Sprinklr is the world’s most complete enterprise social technology,
purpose-built for large companies to drive business outcomes and manage
customer experiences across all touch points. Called “the
most powerful technology in the market,” Sprinklr’s fully integrated
social experience management software powers more than four billion
social connections across 77 countries. Headquartered in New York City
with more than 1,000 employees globally, Sprinklr is revolutionizing
customer engagement for more than 1,000 of Fortune’s top enterprise
brands, including IHG, Intel, Microsoft, Samsung, and Virgin America,
and partners like Deloitte Digital, Accenture, Havas, and Razorfish. For
more information, visit sprinklr.com
or tweet us at
@sprinklr.

About Yelp

Yelp
Inc. connects people with great local businesses. Yelp was founded
in San Francisco in July 2004. Since then, Yelp communities have taken
root in major metros across 32 countries. By the end of Q4 2015, Yelpers
had written approximately 95 million rich, local reviews, making Yelp
the leading local guide for real word-of-mouth on everything from
boutiques and mechanics to restaurants and dentists. Approximately 86
million unique visitors visited Yelp via their mobile device on a
monthly average basis during Q4 2015*. Approximately 75 million unique
visitors visited Yelp via their desktop on a monthly average basis
during Q4 2015. For more information, please visit http://www.yelp.com
or send an email to press@yelp.com.

*Average monthly mobile unique visitors based on the number of unique
visitors accessing Yelp via mobile web and unique devices accessing the
app on a monthly average basis over a given three-month period.

Contacts

Sprinklr, Inc.
Julia Bass
jbass@sprinklr.com
or
Yelp,
Inc.
Rachel Walker
rawalker@yelp.com