Sprint Is First Among Major Wireless Carriers for Customer Satisfaction

Sprint (NYSE: S) once again emerged in the number one spot among major

wireless carriers for customer satisfaction, according to results from

the 2012 American

Customer Satisfaction Index.

Released today, the ACSI survey also shows that Sprint is the number one

most improved company in customer satisfaction, across all industries,

over the last four years. Additional findings from the study include:

“Not only to come from last place to first place in our industry, but to

be the most improved U.S. company, period, over the last four years in

the ACSI survey is a testament to the relentless focus the people of

Sprint have placed on serving our customers,” said Dan Hesse, Sprint CEO.

Frontline Sprint employees are enthusiastic about serving the needs of

customers and resolving issues.

“I simply try to do the best I can and make sure I’ve gotten everything

done,” said Virgil Bosley, specialist-Customer Care, Lenexa, Kan.

“Getting recognition from our customers makes me feel like we’re doing

the right thing. It might be small steps sometimes, but it tells me

we’re heading in the right direction.”

“What I preach to all of my team is to treat customers like they’re

family members,” said Alex Alum, store manager-South Miami Beach, Fla.

“The better a customer feels when they leave the store, the more

referral business they’re going to bring to us. And long-lasting

relationships come from great customer service.”

In addition to ACSI, other independent third-parties have also

recognized Sprint in customer service:

The American Customer Satisfaction Index is a national economic

indicator of customer evaluations of the quality of products and

services available to household consumers in the United States. The

overall ACSI score factors in scores from more than 225 companies in 47

industries and from government agencies over the previous four quarters.

The Index was founded at the University of Michigan’s Ross School of

Business and is produced by ACSI LLC. ACSI can be found on the Web at www.theacsi.org.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline

communications services bringing the freedom of mobility to consumers,

businesses and government users. Sprint Nextel served more than 56

million customers at the end of the first quarter of 2012 and is widely

recognized for developing, engineering and deploying innovative

technologies, including the first wireless 4G service from a national

carrier in the United States; offering industry-leading mobile data

services, leading prepaid brands including Virgin Mobile USA, Boost

Mobile, and Assurance Wireless; instant national and international

push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek

ranked Sprint No. 3 in its 2011 Green Rankings, listing it as one of

the nation’s greenest companies, the highest of any telecommunications

company. You can learn more and visit Sprint at www.sprint.com

or www.facebook.com/sprint

and www.twitter.com/sprint.