Sprint Teams with Amazon to Offer a Monthly Option for Sprint Customers to Enjoy Amazon Prime

Customers can now purchase Amazon Prime as a $10.99 add-on to their
monthly Sprint plan and experience the full Prime membership – including
access to shows, movies, music, e-books and fast, free shipping – on
America’s Fastest LTE Network

OVERLAND PARK, Kan.–(BUSINESS WIRE)–Sprint (NYSE:S) today unveiled a unique offering that allows customers
to purchase Amazon Prime as an add-on to their monthly plan. Sprint will
offer new or existing customers the opportunity to stream tens of
thousands of movies and TV episodes1, including Amazon
Original Series and Movies, with Prime Video, access to more than 1
million songs on Prime Music, Kindle Owners’ Lending Library, unlimited
photo storage, early access to Lightning Deals, and Amazon FREE Two-Day
Shipping – all on a month-to-month basis for $10.99/month.2 Sprint
mobile users can receive this wealth of entertainment across compatible
devices on-the-go or at home.


Amazon Prime is another example of the innovative options that Sprint
delivers every day to its customers,” said Marcelo Claure, Sprint
CEO. “With this monthly add-on, Sprint customers will have great
flexibility and will have the opportunity to easily access Amazon’s full
entertainment package on America’s fastest LTE network.”3

“We know customers love shopping on their mobile devices and having
access to entertainment at their fingertips while on the go or at home –
so we’re excited to team up with Sprint to introduce this special Prime
offer,” said Jeff Blackburn, senior vice president-Amazon Business
Development. “With the convenience of Amazon Prime, Sprint customers can
enjoy popular movies and TV shows, including award-winning Amazon
Originals like Mozart in the JungleTransparent, and Tumble
Leaf,
 and access to more than a thousand Prime Playlists or Stations
with Prime Music.”

How It Works

1. Visit www.sprint.com/amazonprime,
call 1-(800)-SPRINT1 or go to the nearest Sprint store to sign up for
Amazon Prime on your Sprint account.

2. After adding Amazon Prime to a Sprint account, the customer will
receive a text message with an activation link to complete registration.

3. Once registration is complete, the customer can immediately begin to
enjoy all the benefits of Amazon Prime.

4. Customers can also access preloaded or downloaded Amazon apps for
easy access to Prime content on compatible smartphones.

Demand for Mobile Entertainment is Growing

This exciting news comes at a time when the demand for mobile
entertainment is surging. According to Parks
Associates
, 68 percent of smartphone owners listen to streaming
music daily, while 71 percent watch short video clips. Almost 40% of
smartphone users watch long form streaming video clips like TV shows and
movies on a daily basis.

“The mobile entertainment era is in prime time,” said Harry Wang,
director-Mobility Research at Dallas-based technology consulting firm
Parks Associates. “With growing adoption of bigger screen smartphones
and LTE-enabled tablets, American consumers are spending more time for
entertainment on mobile platforms than ever. Even TV episodes and
movies, like those offered by Amazon Prime Video, have a growing
audience on smartphones.”

For music, in particular – Sprint customers have some of the highest
incidence of daily music consumption among U.S. carriers – 73 percent of
subscribers for Sprint listen to streaming music daily, versus 66
percent of Verizon users.

Mobile Entertainment on a Fast, Reliable Network

Sprint customers can experience all of the entertainment that Amazon
Prime offers on a fast, reliable wireless network. In the second half of
2015 Sprint achieved a total of 212 first-place (outright or shared)
RootMetrics® RootScore Awards for overall reliability, speed,
data, call, or text network performance in 125 metro markets, compared
to 135 awards in 2H14 and 27 awards in 1H14.4

Plus, the Sprint LTE and faster LTE Plus Network deliver faster download
speeds than Verizon, AT&T and T-Mobile based on Sprint’s analysis of
recent data from Nielsen.5

Sprint
LTE Plus
, available today in more than 150 U.S. regions, and Sprint
customers with compatible devices can experience peak download speeds in
excess of 100 Mbps. What a great way to enjoy the music, movies and
award-winning content that Amazon Prime delivers!

50 Percent Off Competitor Rate Plans

Being able to access one of the world’s most popular membership services
on a monthly basis is another great reason to switch to Sprint. New
customers still have the opportunity to save 50 percent off most AT&T,
T-Mobile and Verizon standard rate plans when they switch to Sprint. In
addition, Sprint will pay switching fees up to $650 per line6.

About Sprint

Sprint (NYSE:S) is a communications services company that creates more
and better ways to connect its customers to the things they care about
most. Sprint served more than 58.4 million connections as of Dec. 31,
2015, and is widely recognized for developing, engineering and deploying
innovative technologies, including the first wireless 4G service from a
national carrier in the United States; leading no-contract brands
including Virgin Mobile USA, Boost Mobile, and Assurance Wireless;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years. You
can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint.

1 Streaming video content requires high-speed data
connection. Data charges may apply.

2 Excludes taxes and surcharges.

3 Claim based on Sprint’s analysis of average LTE download
speeds using Nielsen NMP data (Oct. thru Dec., 2015). Actual download
speeds may vary by location and device capability.

4 RootMetrics award rankings and findings based on
RootMetrics 2H 2015 Mobile Network Performance in the US Report
(published February 17, 2016), as tested on best commercially available
plans and devices on 4 national mobile networks across all available
network types. The RootMetrics award is not an endorsement of Sprint.
Your results may vary. See rootmetrics.com for details.

5 Claim based on Sprint’s analysis of average LTE download
speeds using Nielsen NMP data (Oct. thru Dec., 2015). Actual download
speeds may vary by location and device capability.

6 Requires valid port-in, submission of previous bill,
current phone turn in and online registration. Via American Express
Reward Card.

Contacts

Sprint
Kathleen Dunleavy, 310-709-3689
Kathleen.dunleavy@sprint.com