Sprint Unveils Car Crash Sculpture to Miami’s Texting Drivers

Sprint’s “The Last Emoji” sculpture – created from a junkyard wreck –
shows the twisted consequences of texting and driving

MIAMI–(BUSINESS WIRE)–We’ve all done it – read or sent a text while driving. But it’s one of
the most dangerous things drivers can do. Sprint (NYSE: S) is doing
its part to promote awareness in the local Miami community and to
encourage cell phone users to drive safe with
“The Last Emoji,” a
sculpture made from a crashed junkyard car.


“The Last Emoji,” a striking visual statement about the consequences of
texting and driving, was unveiled in downtown Miami last week at 1200
Brickell Avenue, 33131. Continuing the conversation following
Distracted Driving Awareness Month in April, i
ts purpose is to get
Floridians to share and live by the “DN’T TXT & DRIVE” message by
encouraging them to post a picture or selfie with the sculpture using
the hashtag #SprintDriveSafe. The hashtag is already starting to buzz in
Sprint’s English
and Spanish
social channels.

According to a March 2016 report from the CDC, eight people are
killed and 1,161 injured EVERY DAY in the U.S. due to distracted
driving,” said Claudio Hidalgo, Sprint Region President for Florida,
Puerto Rico and U.S. Virgin Islands. “By placing a sculpture that
incorporates a powerful and significant message using the new language
of mobile such as an emoji, we hope to remind our community that when
using their phones while driving they are not only risking their own
lives but the lives of others. No text is that urgent.”

In Florida, where defensive driving is practically a requirement, there
were more than 45,000 crashes in 2015 from distracted drivers, 200 of
them resulting in fatalities and over 39,000 in injuries, according to
the Florida Highway Safety & Motor Vehicles Department. Florida is also
one of the only states that doesn’t list texting while driving as a
primary offense, so Magnacom Worldwide secured a prime location in
downtown Miami to reach Miami commuters.

Sprint customers can also commit to safe driving by downloading the
company’s free “Drive
First
” application, which automatically locks the phone when the
vehicle reaches 10mph. The app sends calls to voicemail as well as
silences email and text alerts delivering text replies to anyone trying
to make contact and informing them that the driver is on the road and
driving safely.

About Sprint:

Sprint (NYSE: S) is a communications services company that creates more
and better ways to connect its customers to the things they care about
most. Sprint served more than 58.8 million connections as of March 31,
2016 and is widely recognized for developing, engineering and deploying
innovative technologies, including the first wireless 4G service from a
national carrier in the United States; leading no-contract brands
including Virgin Mobile USA, Boost Mobile, and Assurance Wireless;
instant national and international push-to-talk capabilities; and a
global Tier 1 Internet backbone. Sprint has been named to the Dow Jones
Sustainability Index (DJSI) North America for the past five years. You
can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.

Contacts

For Sprint
Roni Singleton
O: 404-649-8354
eronia.singleton@sprint.com
or
For
Alma Ad

Tatiana Seijas
O: 305-662-3151
tatiana.seijas@almaad.com