Starbucks Introduces New Frappuccino® Blended Beverage Flavors; Invites Customers to Create Their Own “Frappuccino Remix” Experience

Starbucks (NASDAQ:SBUX) today launched two new Frappuccino®

beverages for the summer and brought back old favorites, allowing

customers in participating stores to try out the new beverages starting

today. Customers can enjoy two new delicious Frappuccino®

blended beverage flavors – Mocha Cookie Crumble and Chocolate Cookie

Crumble Crème.

The new offerings will be available in U.S. and Canada company-operated

and licensed Starbucks stores for a limited time this summer. Also

returning are customer favorites – the Mocha Coconut Frappuccino®

and the Coconut Crème Frappuccino® blended beverages.

Additionally, Frappuccino® blended beverage fans have even

more opportunities to participate in the fun through the Frappuccino

Remix – a completely new way to create their own music tracks. Customers

simply visit www.Frappuccino.com,

customize their personal soundboard, load the audio and video clips

inspired by Frappuccino® blended beverages and then create

and share their personal remix.

“We’re building on the continued excitement for our Frappuccino®

blended beverages by introducing the new Mocha Cookie Crumble flavor.

This is one of the most requested new flavors for Frappuccino®

blended beverages, and we’re pleased to be able to offer it for a

limited time this summer to our customers,” said Annie Young-Scrivner,

global chief marketing officer at Starbucks. “Customers can create the

perfect Frappuccino® blended beverage for all of their summer

moments, and then personalize and share their experiences through the

new Frappuccino® Remix.”

Introducing Mocha Cookie Crumble Frappuccino® Blended

Beverage

The new Mocha Cookie Crumble Frappuccino® blended beverage is

an indulgent blend of rich mocha sauce, vanilla syrup, Frappuccino®

chips, Starbucks® signature Frappuccino® Roast

coffee and milk blended with ice and topped with delicious chocolaty

whipped cream and chocolate cookie crumbles.

Coffee-Free Option: Chocolate Cookie Crumble Crème Frappuccino®

Blended Beverage

For a coffee-free beverage, Starbucks is offering an indulgent blend of

rich mocha sauce, vanilla syrup, Frappuccino® chips, and milk

blended with ice and topped with delicious chocolaty whipped cream and a

chocolate cookie crumbles.

Starbucks® Frappuccino®

Blended Beverage Happy Hour Returns

Customers can enjoy any Frappuccino® blended beverage at

half-price again this year with the return of Starbucks®

Frappuccino® Happy Hour beginning May 4-13 from 3-5 p.m.

local time at participating stores in the U.S. and Canada. Starbucks

invites customers to sample the summer flavor, Mocha Cookie Crumble

Frappuccino® blended beverage, put a unique spin on one of

our classic flavors like Caramel Frappuccino® and Vanilla

Bean Crème Frappuccino® blended beverages, or personalize one

that is truly their own, for half the price.

Customers can connect with Starbucks and build their personalized

Frappuccino® blended beverage on Frappuccino.com and

stay up to date with Facebook.com/Frappuccino

and Twitter.com/Frappuccino. This

year, customers can count down to Happy Hour through Instagram and

Twitter by tagging their Happy Hour photos with #FrappuccinoHappyHour to

win prizes. Starting today, each day of the challenge has a theme

to inspire Frappuccino® fans to post their top

beverage-inspired photos. The top 10 pictures of the day will make it

into the daily photo album at facebook.com/Frappuccino.

Starbucks® Frappuccino®

Flavor Extension in Grocery

Customers can also take their favorite Frappuccino® offerings

home or on-the-go with Starbucks Frappuccino® chilled coffee

drinks and Starbucks® Ice Cream, available at grocery stores

nationwide. New this summer, savor the creamy, chocolaty cookie taste of

the Cookies & Cream Frappuccino® chilled coffee drink or

indulge in the swirl of coffee and chocolate ice creams and decadent

chocolate cookie pieces in Starbucks® Mocha Cookie Crumble

Frappuccino® Ice Cream.

About Starbucks

Since 1971, Starbucks Coffee Company has been committed to ethically

sourcing and roasting the highest quality arabica coffee in

the world. Today, with stores around the globe, the company is the

premier roaster and retailer of specialty coffee in the world. Through

our unwavering commitment to excellence and our guiding principles, we

bring the unique Starbucks Experience to life for every customer

through every cup. To share in the experience, please visit us in our

stores or online at www.starbucks.com.