SEATTLE–(BUSINESS WIRE)–Starbucks Coffee Company (Nasdaq:SBUX) today announced the nationwide
availability of Mobile Order & Pay on iOS and Android devices,
a new feature of the popular Starbucks® mobile app that allows customers
to place and pay for their order in advance of their visit and pick it
up at a participating Starbucks® location. Following successful launches
in select U.S. cities, mobile ordering is emerging as the fastest and
easiest way for Starbucks customers to order ahead, then pay and pick up
their purchases – providing on-the-go customers a simple and quick
alternative to get their favorite food or beverage item. Starbucks plans
to introduce this feature in select company-owned stores in the UK and
Canada in October.
“Bringing Mobile Order and Pay to our customers is about meeting their
needs of convenience and customization at any time of the day,” said
Adam Brotman, Starbucks chief digital officer. “The fact that it also
represents the fastest technology application rollout we have ever done
is indicative of the strength of our digital ecosystem, how well it has
been received by both our customers and store partners and the impact we
think it can have on the future of retail.”
Following the initial test of Mobile Order & Pay in Portland, Oregon in
December 2014 and subsequent launch across the Pacific Northwest in
March 2015, Starbucks expanded the program to 3,400 additional stores
across 17 states in the U.S. earlier this summer. Today’s announcement
marks the completion of the national rollout with the feature now
available on both iOS and Android devices to use at Starbucks more than
7,400 company-owned stores across the country.
The Mobile Order & Pay feature allows customers to choose a store from a
map view, browse, select and customize beverage and food items, view the
estimated timeframe the order will be ready, and pre-pay for the order –
all within the Starbucks® Mobile App. Menu options highlight products
available in specific geographic regions and stores, and orders are
freshly prepared and ready for pick-up in the bar area.
Mobile Order & Pay is integrated into Starbucks world-class Mobile App
and My Starbucks Rewards® loyalty program, providing a simple way for
customers to sign up and earn coveted Stars. It’s available for
customers using a Starbucks® app for iPhone® or Starbucks® app for
Apple, the Apple logo, and iPhone are trademarks of Apple Inc.,
registered in the U.S. and other countries. App Store is a service mark
of Apple Inc.
Android™ is a trademark of Google Inc. Google Play is a trademark of
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting high-quality arabica coffee. Today, with
stores around the globe, the company is the premier roaster and retailer
of specialty coffee in the world. Through our unwavering commitment to
excellence and our guiding principles, we bring the unique Starbucks
Experience to life for every customer through every cup. To share in
the experience, please visit us in our stores or online at www.starbucks.com.
Learn more about us by visiting the Starbucks Newsroom: www.news.starbucks.com.
Starbucks Media Relations
Haley Drage, 206-318-7100