Still Down After One Year: Prices Down and Staying Down

$100 Million Investment Delivering Better Value for Customers

• Southeastern Grocers brought prices down on hundreds of items one year
  ago – and prices are down on over 1,000 products across BI-LO and
  Winn-Dixie Stores.
• Families shopping at BI-LO and Winn-Dixie saved approximately
  $700-$1,000 in 2016 with the Down Down pricing program.
• 98% of customers are buying items on Down Down in their weekly shop.

JACKSONVILLE, Fla.–(BUSINESS WIRE)–BI-LO and Winn-Dixie stores are celebrating the first birthday of ‘Down
Down’ – Down Down is a pricing promise to not only lower prices, but
keep them down for at least six months.

Ian McLeod, President and CEO of Southeastern Grocers said, “We
know grocery prices are important to our customers, and we wanted to
make sure they were receiving the best value on the products they buy
the most.

“Families shopping at BI-LO and Winn-Dixie stores have saved up to
$1,000 in 2016 over 2015 due to the Down Down prices.”

“That’s why we lowered prices on hundreds of items and made a promise
that these prices were staying down for six months. One year later that
promise stands, well beyond our original commitment.”

Nearly 98% of BI-LO and Winn-Dixie customers purchase items from Down
Down in a weekly shop – testament to BI-LO and Winn-Dixie lowering
prices on hundreds of pantry essentials, such as bread, fresh produce,
dairy, meat, dry, frozen and home goods.

Products celebrating one year on Down Down include:

• Own brand Sandwich Bread was $2.09 in 2015, now $1 in 2017
  • Reduction: 52%
  • Fresh Baked French Baguette was $1.99 in 2015, now $1 in 2017
    • Reduction: 50%
    • Hickory Sweet Regular Bacon was $5.99 in 2015, now $4 in 2017
      • Reduction: 33%
      • Reduction: 15%

      Customers can easily pinpoint the hundreds of deeply discounted items by
      looking for the Big Red (helping) Hand throughout the store and be
      reassured this price will not change for at least six months.

      About Southeastern Grocers

      Southeastern Grocers, LLC, parent company and home of BI-LO, Fresco y
      Más, Harveys and Winn-Dixie grocery stores, is the second-largest
      supermarket in the Southeast based on store count. The company employs
      nearly 60,000 associates who serve customers in grocery stores, liquor
      stores and in-store pharmacies throughout the seven southeastern states
      of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina and
      South Carolina. BI-LO, Fresco y Más, Harveys and Winn-Dixie are
      well-known and well-respected regional brands with deep heritages,
      strong neighborhood ties, proud histories of giving back, talented and
      loyal associates, and strong commitments to providing the best possible
      quality and value to customers. For more information, visit www.bi-lo.com,
      www.frescoymas.com,
      www.harveyssupermarkets.com
      and www.winndixie.com.

      About BI-LO

      BI-LO, LLC is a subsidiary of Southeastern Grocers, which is
      the second-largest supermarket chain in the Southeast based on store
      count. Founded in 1961, BI-LO employs more than 13,500 associates who
      serve customers in 165 grocery stores and more than 65 in-store
      pharmacies throughout the three southeastern states of Georgia, North
      Carolina and South Carolina. For more information, please visit www.bi-lo.com and www.segrocers.com.

      About Winn-Dixie

      Winn-Dixie Stores, Inc. is a subsidiary of Southeastern Grocers, which
      is the second-largest supermarket chain in the Southeast based on store
      count. Founded in 1925, Winn-Dixie employs more than 38,000 associates
      who serve customers in approximately 500 grocery stores, 145 liquor
      stores and 280 in-store pharmacies throughout the five southeastern
      states of Alabama, Florida, Georgia, Louisiana and Mississippi. For more
      information, please visit www.winndixie.com
      and www.segrocers.com.

      Note to the Editor:

      • $100 million total price investment across Southeastern Grocers
      • Based on a $500/month basket for a family of four

      Contacts

      Southeastern Grocers, LLC
      For SEG interviews or images, contact:
      Kaley
      Shaffer, 904-612-9441 (cell)
      Manager, Consumer Communications
      media@segrocers.com