Streaming Service The Great Courses Plus Defines the Market for Video Learning

SVOD model attracts tens of thousands of new subscribers in just one

CHANTILLY, Va.–(BUSINESS WIRE)–#LifelongLearning–In its first year, the new subscription-based video learning service The
Great Courses Plus
nearly doubled its content offering for lifelong
learners and dramatically increased viewership for the entire catalog of
parent firm The
Great Courses

“What’s most impressive is that the vast majority of people who sign up
for a free one-month trial go on to become paying users. The number of
annual and monthly subscribers is now approaching 75,000,” said Ed Leon,
Chief Brand Officer of The Great Courses. “We’ve found that, given a
taste, viewers develop an insatiable appetite for learning, and with
thousands of high quality videos on hundreds of topics, they have a
nearly unlimited menu to choose from.”

At launch, The Great Courses Plus had 184 courses with a total of 4,594
lectures and 2,297 hours of content taught by the world’s greatest
professors. After a year, the content total has increased dramatically
to more than 300 courses (8,000 lectures and 4,000 hours) of original
content produced by The Great Courses.

The introduction of an on-demand streaming service has resulted in a
surge of interest from customers new to The Great Courses brand.
Offerings include photography courses taught by National Geographic
photographers, cooking courses with esteemed Culinary Institute of
America chefs, a Shakespeare course taught by a Dartmouth professor
emeritus, and from a Macarthur “Genius” and Stanford Professor, a course
on how stress impacts the body. “We’ve started an absolute revolution in
lifelong learning for an audience that simply cannot get enough,” added

“The Great Courses Plus delights the most voracious lifelong learner,
and the SVOD service we built to power it had to be similarly
best-in-breed,” noted Rick Allen, CEO of ViewLift, the digital
distribution platform behind Plus. “Subscribers appreciate the elegant,
intuitive design and fast, flawless access on all major devices; our
partners depend on the tools we provide them to communicate with their
audience, see the full array of operating metrics at a glance, and act
upon them. Product plus platform has made Plus a winner right from

Each month The Great Courses Plus releases the “What America is
Learning” chart
that tracks the evolving top 10 courses being viewed on the service. In
growing number, viewers are learning about the universe with Neil
deGrasse Tyson, going on Polar excursions with National Geographic
“Explorers-in-Residence,” and learning iconic history with Smithsonian

The Great Courses Plus can be accessed through your browser or through
apps on iOS, Android, Windows 10 Store, Roku, Kindle Fire, Fire TV and
Apple TV.

The Great Courses
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#LifelongLearning #WhatAmericaIsLearning #TheGreatCoursesPlus

About The Great Courses Plus

Unlike streaming services that merely aggregate content, The Great
Courses Plus content is all originally produced, and there are no plans
to remove lecture series as long as they remain relevant. Members of The
Great Courses Plus get unlimited access to more than 8,000 lectures
online via connected television or mobile devices for a monthly
subscription fee. New members can sample the service without risk for 30
days with a one-month free trial. Learn more at

About The Great Courses

The Great Courses is the nation’s leading developer and marketer of
premium-quality media for lifelong learning and personal enrichment.
Delivered in engaging, expertly produced video and audio (in convenient
online, digital, video on demand and disc formats), these carefully
crafted courses provide access to a world of knowledge from the most
accomplished professors and experts. The content-rich, proprietary
library spans nearly 600 series with more than 15,000 lectures designed
to expand horizons, deepen understanding, and foster epiphanies in the
arts, science, literature, self-improvement, history, music, philosophy,
theology, economics, mathematics, business, professional advancement,
and personal development. Creating unique learning experiences since
1990, The Great Courses is the premier brand of The Teaching Company
Sales, LLC of Chantilly, Virginia, which is owned by Los Angeles-based
Brentwood Associates. More information can be found at

About ViewLift

is a full-service content distribution platform for the web, OTT and
mobile, empowering media companies, sports leagues and teams, education
providers and others to monetize their content through native branded
apps on every major digital device. ViewLift’s founding team brings
years of domain experience as an operator (not just a technology
provider) and strong industry relationships to offer a complete
end-to-end solution for creating, launching and monetizing video
applications across 28 device platforms, including mobile, over-the-top,
connected TV and game consoles. ViewLift offers clients a range of
monetization models on a proprietary platform with advanced
analytics, tracking performance in real-time. From design and marketing
to content curation and app hosting, ViewLift operates across the
digital ecosystem, understanding each device’s unique requirements and
best practices. ViewLift is backed by leading VC firms, including New
Enterprise Associates, Comcast Ventures, Revolution and Clark
Enterprises, as well as tech and media pioneers Ted Leonsis, Steve and
Jean Case, Terry Semel, Robert McCormack and others. ViewLift clients
include: The Great Courses
; Tegna (the TV and digital
spin-out of Gannett); NBCUniversal; Monumental Sports Network; Lax
Sports Network
; Major League Lacrosse; Punjab Kesari (India’s
fastest growing news publisher); the five owned-and-operated channels of SnagFilms;
and others.


for The Great Courses
Tracy Williams, 310-824-9000