Stubhub’s Philadelphia 76ers Ticket Marketplace is Live

StubHub launches a new way to buy and sell tickets with the
industry’s first combined primary and secondary ticketing platform


SAN FRANCISCO–(BUSINESS WIRE)–StubHub today goes live with its new ticketing platform that combines
primary and secondary tickets in a single marketplace. Launched in
partnership with the Philadelphia 76ers for 2016-17 ticket sales, this
new platform is an industry-first that unites a best-in-class e-commerce
experience for fans with a robust box office solution for the Sixers.

Beginning today, StubHub becomes the Official Ticketing Partner of the
Philadelphia 76ers, and fans who want to buy or resell Philadelphia
76ers tickets will visit StubHub.com/Sixers,
a team-branded experience powered by StubHub. The new platform is the
team’s official ticket destination for fans looking to purchase
individual game tickets, and provides a simple, seamless experience for
Sixers ticketing needs, including tools to help fans search for and
easily purchase 76ers tickets.

“Fans tell us they want the best seats for the best value in the most
convenient way, and StubHub’s new ticket marketplace with the 76ers
delivers a simple, single destination for buying and selling any type of
team ticket,” said StubHub President Scott Cutler. “In building
this platform, StubHub created a technologically advanced ticket
solution for the team that offers fans the best ticket options to match
how they want to see the game, as well as additional services such as
parking, bundled into a single transaction.”

The new marketplace for the 76ers was developed by StubHub with a
mobile-first mindset, meaning the experience is as easy and dynamic to
use on a phone or tablet screen as on a larger laptop or computer. 76ers
fans who purchase tickets can look forward to:

  • Increased personalization that recommends the best ticket
    option based on their search criteria, purchase history and other
    preferences, and learns as it goes;
  • Shopping cart capabilities that allow a customer to purchase
    tickets from multiple sellers, as well as options to bundle other
    services such as parking, in one transaction;
  • Fully-branded Sixers experience on StubHub.com;
  • Season-ticket reselling with barcode integration that offers
    Sixers season ticket members a fast, simple way to list and sell
    tickets.

“Technology is at the center of our fans’ lives and it’s important that
the Sixers organization leverages technology to better connect our fans
with the team,” said Scott O’Neil, Philadelphia 76ers chief executive
officer
. “With StubHub powering our brand-new ticket marketplace,
fans can expect a simple, single destination for all their Sixers
ticketing needs, with the security and reliability they expect, and an
easy buying and selling experience whether they’re on a small or large
screen.”

StubHub and the 76ers worked closely on the development of StubHub.com/Sixers
which combines all single game and general public tickets in one seat
map view and one listing experience.

The new model also benefits the industry and brings a new level of
sophistication to ticketing with:

  • A single destination that combines available primary and
    secondary ticket inventory together in one seat map, without
    designating tickets as primary or secondary;
  • Fully-branded partner experience that features the brand
    front-and-center;
  • Real-time market data that will allow box offices to maximize
    pricing, while owning and controlling all buyer data;
  • Integration capabilities that enable multi-channel primary and
    secondary distribution, as well as primary ticketing providers to
    build into the new platform, giving box offices complete choice for
    both back office tools and distribution.

The platform also integrates with Spectra Ticketing and Fan Engagement,
which will continue to provide the 76ers the box office tools, season
ticket member sales, account management and access control that will
allow the team to manage its primary ticketing business and connect with
its fans as it always has, while taking advantage of the capabilities
the new platform has to offer.

“This is an exciting step forward for the 76ers and we applaud their
innovative collaboration with StubHub to bring fans this user-friendly
experience,” said Dave Butler, CEO of Spectra Ticketing & Fan
Engagement
. “We are thrilled to power the back office ticketing
solution for the 76ers to provide industry-leading account management,
access management and season ticket member services to help complement
the 76ers and StubHub fan experience.”

StubHub and the Philadelphia 76ers have been partners since 2012, and in
February, announced the ticketing
platform partnership
, in conjunction with Spectra. In May, the
long-standing partners elevated their relationship, naming StubHub
as the Sixers’ jersey sponsor
, marking the NBA’s first official team
jersey patch sponsorship announcement in the league’s history.

About StubHub

At StubHub,
our mission is simple: help fans find fun. We connect fans with their
favorite teams, shows and artists and introduce them to the ones they’ll
love next. As the largest ticket marketplace in the world, we enable
fans to buy and sell tickets to tens of thousands of events, whenever
they want, through our desktop and mobile experiences, including our
StubHub app for iPhone, iPad, Apple Watch and Android. Offering a
superior fan experience at its core, StubHub reinvented the ticket
resale market in 2000 and continues to lead it through innovation. Our
industry firsts include the introduction of the first ticketing
application, the first interactive seat mapping tool and the first live
entertainment rewards program, Fan Rewards™. Our business partners
include more than 60 teams in MLB, NBA, NHL, MLS and NCAA, AEG, AXS and
Spectra Ticketing & Fan Engagement. With the acquisition of Ticketbis in
August 2016, throughout the world, StubHub provides the total end-to-end
event going experience. StubHub is an eBay company (NASDAQ: EBAY). For
more information on StubHub, visit StubHub.com
or follow @StubHub on Twitter,
Facebook
and Instagram
or YouTube.com/StubHub.

About Spectra Ticketing & Fan Engagement

Spectra’s Ticketing & Fan Engagement division is a leader in ticketing,
fundraising, marketing, and analytics solutions with over 35 years of
experience. Spectra Ticketing & Fan Engagement enables college athletic
programs, arenas, professional sports, and performing arts clients to
sell more than 120 million tickets per year.

About the Philadelphia 76ers

The Philadelphia 76ers are one of the most storied franchises in the
National Basketball Association, having won three World Championships,
earning nine trips to The Finals and making 47 playoff appearances over
67 seasons. The team is owned by an investor group led by Managing
General Partner Josh Harris.

Contacts

StubHub
Alison Salcedo, 310-947-2648
alsalcedo@stubhub.com
or
Philadelphia
76ers
Lara Toscani, 610-675-8153
ltoscani@sixers.com