Strategy Driven by 101% Growth in Uniques Since the
Millennial-Focused Brand Was Acquired by SheKnows Media 16 Months Ago
NEW YORK–(BUSINESS WIRE)–STYLECASTER,
part of the SheKnows
Media family of sites, today announced that it has undergone an
end-to-end brand relaunch to become the de facto fashion, beauty, and
lifestyle stop for women looking to lead a more stylish life.
Bolstered by new leadership and an expanding bicoastal editorial, sales,
and marketing team, STYLECASTER revealed a new mission statement; a
fresh, bold logo; sleek site redesign; next-generation shopping modules;
new video capabilities; as well as a complete re-imagination of its
mobile experience to connect with its digitally savvy audience.
“STYLECASTER’s approachable perspective is a reflection of our efforts
to make style possible at every price point for every woman, while
further distinguishing ourselves in the saturated beauty and fashion
market,” said Jessica Teves, the brand’s Editor in Chief. “We see
style as a form of entertainment and are committed to serving up a daily
forecast of need-to-know fashion, beauty, entertainment, and lifestyle
As part of the new content strategy, top-tier columnists, editors, and
contributors have been on-boarded, including a 300-member
social-media-influencer network called Creators. The Creators network
comprises a diverse, thoughtfully curated mix of influencers and
tastemakers in the fashion, beauty, and lifestyle space who will create
and amplify authentic branded content.
STYLECASTER’s relaunch follows an aggressive growth period for the
brand. The site’s reach has increased 101% since SheKnows Media acquired
it in August 2014. Over the same period, STYLECASTER’s social and mobile
traffic has risen 146% and 181% respectively. “This tremendous growth
reaffirms that STYLECASTER is driving the social conversation among our
female millennial users,” Teves noted.
“We have recently attracted top-tier advertisers like Tiffany and Neiman
Marcus, premier relaunch partners, as well as Cadillac and vitaminwater.
Innovation and experimentation is in STYLECASTER’S brand DNA, and we are
committed to bringing that to our clients. In addition to the site
redesign, we’re introducing a suite of new mobile ad units, digital
products, and marketing programs that will continue to push the envelope
in the marketplace,” said Matt Rice, publisher of STYLECASTER.
Additionally, STYLECASTER leverages SheKnows Media’s proprietary
Momentum platform. Momentum is a leading-edge community and analytics
platform that allows STYLECASTER to ground its custom content influencer
programs in rich historical data, as well as provide predictive
analytics and performance guarantees. “Momentum is smart marketing—a
measurable, highly optimized approach to social influencers and branded
content that will greatly benefit our advertising partners,” Rice added.
“STYLECASTER’s rapid evolution is an integral part of SheKnows Media’s
overarching growth story,” said Philippe Guelton, Chief Executive
Officer, SheKnows Media. “The STYLECASTER relaunch marks a pivotal
chapter for the 8-year-old brand, the result of a year-long strategy to
strengthen the leadership team, cultivate a distinctive editorial
approach, invest in technology, and roll out an innovative product
roadmap. We remain committed to supporting STYLECASTER to ensure the
tools, talent, and resources are in place to secure it among the top
players in the style space.”
headquartered in New York City, is a premier style destination that
delivers a daily forecast of need-to-know fashion, beauty,
entertainment, and lifestyle intel for today’s millennial woman.
Launched in 2008—and acquired by SheKnows Media in August 2014—the site
attracts nearly 4 million users per month.
In January 2016, the brand unveiled a comprehensive redesign and
repositioning, including a next-generation mobile experience, shopping
modules, extended video capabilities, a suite of new ad products, and
the introduction of “Creators”—a 300-member social-influencer network to
further meet the needs of its expanding advertiser base.
to learn more.
About SheKnows Media
Media is the number-one women’s lifestyle digital media company with
90.1 million unique visitors per month (comScore, Media Metrix,
Multiplatform Key Measures Report, November 2015, U.S.) and 256 million
social media fans and followers. The company operates a family of
leading media properties that include SheKnows.com,
With a mission of women inspiring women, SheKnows Media is
revolutionizing the publishing industry by forging a new kind of model
that seamlessly integrates users, editors and content creators onto a
single platform designed to empower all women to discover, share and
create. Whether it’s parenting or pop culture, fashion or food, DIY or
décor, our award-winning editorial team, Experts, bloggers and social
media influencers produce authentic and on-trend content every day. We
dig deep to learn what makes our audience tick, revealing unexpected
insights on women and digital media. Our robust, end-to-end suite of
premium branded content and influencer marketing solutions generate more
than 2 billion ad impressions per month (sources: DFP and OAS), allowing
brands to distribute authentic content and integrated advertising at
SheKnows Media is based in New York and Scottsdale, Ariz., with offices
in Los Angeles, Chicago and Redwood City, Calif. We also operate
internationally in Canada, Australia and the United Kingdom.
Jenni Ottum, 480-231-4887