STYLECASTER Grows Nearly 100 Percent in Nine Months Supported by an End-to-End Brand Relaunch

The Millennial-Focused Style Media Brand Hires Top Editorial Talent;
Receives Recognition from the 2016 Webby Awards as a Best in Fashion &
Beauty Website Category Nominee

NEW YORK–(BUSINESS WIRE)–STYLECASTER, part of the SheKnows Media family of sites, today
announced that it has achieved its peak reach to date at 4.7 million
unique visitors per month—a 92 percent increase since June 2015.*

Over the same period of time, the millennial-focused fashion, beauty and
lifestyle brand has also realized a 115 percent rise in followers across
its social-media platforms, as well as a 280 percent growth in
e-newsletter subscribers. STYLECASTER’s growth is largely attributed to
an end-to-end brand relaunch completed in January 2016, in which the
company revealed a new mission statement, a bold logo, a sleek site
redesign, shopping modules, new video capabilities and an enhanced
mobile experience.

Since the relaunch, STYLECASTER was also recognized by the 2016 Webby
Awards as an official nominee for Best Fashion & Beauty Website; it also
was an honoree for the Best Use of Photography category.

“This past year was strategically about three very key things: building
authority, creating a genuinely engaging site experience, as well as
continuing to celebrate personal style and individuality. I wanted to
build a site that speaks to women in the most honest way imaginable—to
cut through the clutter and allow readers to understand that style is
possible for everyone, at any price point,” said STYLECASTER Editor
in Chief Jessica Teves
, adding, “Our goal is to engage in the actual
conversations millennials are having with service and sophisticated
accessibility.”

As part of its effort to establish a stronger editorial voice for the
brand, STYLECASTER embarked on a new strategic content strategy after
hiring Editor in Chief Jessica Teves and Publisher Matt Rice
within the last 12 months, both of whom most recently hail from
Style.com. Since then, the brand has on-boarded a bicoastal sales team,
top-tier columnists, editors and contributors, as well as talent from
premier media outlets to its expanding staff, including:

  • Melissa Medvedich, STYLECASTER’S creative director, previously
    at Slam magazine
  • Mel Matzker, STYLECASTER’s social media manager, previously at
    Mashable
  • Hilary George-Parkin, the brand’s fashion editor,
    previously at Lucky magazine
  • Hannah Hickock, STYLECASTER’s lifestyle editor,
    previously at Dr. Oz The Good Life magazine

In response to its end-to-end relaunch, STYLECASTER is collaborating
with leading advertisers such as Tiffany and Neiman Marcus.

STYLECASTER Publisher Matt Rice added, “The ad community has
really taken notice of the site, and the great work that Jessica and the
edit team are doing. We continue to hear extremely positive feedback
from clients about the overall design, content, tone and original voice.
Consequently, we’ve experienced well over 300 percent growth in
advertising in 1H, largely driven by the fashion, luxury, beauty and
retail categories, with branded content and influencer marketing
programs being at the core.”

Visit STYLECASTER.com to learn more. Go to corporate.sheknows.com
for more information about SheKnows Media.

*Source: comScore, MediaMetrix Media Trend Report, March 2016

About STYLECASTER

STYLECASTER, headquartered in New York City, is a premier style
destination that delivers a daily forecast of need-to-know fashion,
beauty, entertainment and lifestyle intel for today’s millennial woman.
Launched in 2008 and acquired by SheKnows Media in August 2014, the site
attracts nearly 5 million users per month.

About SheKnows Media

SheKnows
Media
is the number-one women’s lifestyle digital media company,
with 81 million unique visitors per month (comScore, Media Metrix,
Multiplatform Key Measures Report, April 2016, U.S.) and 285 million
social-media fans and followers. The company operates a family of
leading media properties that includes SheKnows.com,
BlogHer.com,
StyleCaster.com,
DailyMakeover.com
and DrinksMixer.com.
With a mission of women inspiring women, SheKnows Media is
revolutionizing the publishing industry by forging a new kind of model
that seamlessly integrates users, editors and content creators onto a
single platform designed to empower all women to discover, share and
create. Whether it’s parenting or pop culture, fashion or food, DIY or
décor, our award-winning editorial team, experts, bloggers and
social-media influencers produce authentic and on-trend content every
day. We dig deep to learn what makes our audience tick, revealing
unexpected insights on women and digital media. Our robust end-to-end
suite of premium branded content and influencer marketing solutions
generate more than 2 billion ad impressions per month (sources: DFP and
OAS), allowing brands to distribute authentic content and integrated
advertising at scale.

SheKnows Media is based in New York and Scottsdale, Arizona, with
offices in Los Angeles, Chicago, and Redwood City, California. We also
operate internationally in Canada, Australia and the United Kingdom.

Contacts

SheKnows Media
Jenni Ottum, 480-231-4887
Public Relations
Director
Jenni.Ottum@SheKnows.com