Survey Findings Show Hispanic Boomers Report Having Positive Outlook on Health

Many Hispanic Boomers are motivated to look after their health and
have a high quality of life

LOUISVILLE, Ky.–(BUSINESS WIRE)–A new survey of Hispanic Baby Boomers conducted by health and well-being
company Humana
. (NYSE: HUM) revealed that despite notable barriers, many
Hispanics age 55 or over have a positive outlook on their health and are
strongly motivated to stay healthy, with almost half of the respondents
reporting they don’t feel old and still have many goals they wish to

“Because Humana is committed to helping people achieve their best
health, we wanted to understand what was important to Hispanic Boomers
on their quest to pursue a healthier lifestyle,” said Fernando Valverde,
MD, Humana Regional Medicare President. “We want to champion a proactive
approach to health for Hispanic Boomers, and help them enjoy what’s

The intent of this survey is to better understand the attitudes and
behaviors of Hispanic Boomers on lifestyle choices and how they manage
their overall health. Key findings include:

Hispanic Boomers report being active over the course of the year, and
even more so when compared to the general population of Boomers.

  • The findings show that Hispanic Boomers reported participating in the
    following top five activities over the past 12 months: walking for
    exercise (69 percent), gathering with family and friends socially (61
    percent), dancing (24 percent), swimming (24 percent) and meditating
    (23 percent).
  • In all the above cases, Hispanic Boomers reported being more likely
    than all Boomers to engage in these activities.

The survey also found that while Hispanic Boomers place a high level of
importance on various activities to keep themselves mentally and
physically healthy, they experience challenges and barriers to
accomplishing activities.

  • The overwhelming majority of Hispanic Boomers stated that the
    following were important for keeping themselves mentally and
    physically healthy: doing activities that keep the mind active and
    stimulate the brain (95 percent), getting six to eight hours of sleep
    (94 percent) and eating a healthy nutritional diet (94 percent), and a
    majority of this audience reported doing any of these on a weekly
  • Hispanic Boomers reported that the top three barriers for living a
    healthy lifestyle included cost (30 percent), existing health
    conditions (25 percent) and time (22 percent).

Even with the challenges that Hispanic Boomers face on their quest for a
healthier lifestyle, they have strong motivations to continue to look
after themselves and their health.

  • Hispanic Boomers reported that living a high quality life as long as
    possible (72 percent), remaining independent (71 percent) and being
    able to enjoy time with family and friends (68 percent) were their top
    three motivators.

The survey also examined Hispanic Boomers’ understanding of Medicare:
Close to a quarter of survey respondents who are currently enrolled in
Original Medicare with a Medicare Supplement Plan, Medicare Advantage or
a Medicare Advantage Prescription Drug Plan, reported finding the
process of choosing a Medicare plan to be confusing and complex.

“The Medicare Advantage and Prescription Drug Plan Annual Election
Period is a very important time for Hispanic Boomers with Medicare who
are looking to take charge of their overall health,” said Dr. Valverde.
“Even Boomers who are not yet eligible for Medicare may be thinking
about future health care needs or assisting loved ones in selecting a
health care path during this period. Identifying a plan for their health
that is right for them, and having access to services nearby can be
essential elements.”

The first step for Medicare-eligible Boomers in selecting the right
Medicare plan is reviewing their current health needs, outlining their
health goals and considering what health care needs they may have in the
immediate future. The right Medicare plan may help Boomers with Medicare
reach their well-being goals.

The 2017 Medicare Advantage and Prescription Drug Plan Annual Election
Period (AEP) is currently open and runs through December 7. During this
annual enrollment period, people with Medicare can choose new Medicare
Advantage and Prescription Drug plans that best suit their needs. For
more information on Medicare, please visit:

About the Survey

This survey includes 811 responses from U.S. adults aged 55 and older,
and 800 responses from U.S. adults 55 and older who identify as being
Hispanic/Latino. The study was conducted between October 7 – 18, 2016,
and was designed to assess perceptions of the importance of various
activities and certain outlooks of people as they age, then to have
respondents rate how often they participate in each activity as well as
how difficult it is to participate in each. Other data collected include
general self-assessment of health and barriers that may be preventing
them from participating in activities more frequently.

About Humana

Humana Inc., headquartered in Louisville, Kentucky, is a leading health
and well-being company focused on making it easy for people to achieve
their best health with clinical excellence through coordinated care. The
company’s strategy integrates care delivery, the member experience, and
clinical and consumer insights to encourage engagement, behavior change,
proactive clinical outreach and wellness for the millions of people we
serve across the country.

More information regarding Humana is available to investors via the
Investor Relations page of the company’s website at,
including copies of:

  • Annual reports to stockholders
  • Securities and Exchange Commission filings
  • Most recent investor conference presentations
  • Quarterly earnings news releases
  • Calendar of events
  • Corporate Governance information

Additional Information

Humana is a Medicare Advantage HMO, PPO and PFFS organization and a
stand-alone prescription drug plan with a Medicare contract. Enrollment
in any Humana plan depends on contract renewal. This information is not
a complete description of benefits. Contact the plan for more
information. Limitations, copayments and restrictions may apply.
Benefits may change on January 1 of each year.

Humana Inc. and its subsidiaries (“Humana”) do not discriminate on the
basis of race, color, national origin, age, disability, or sex.

English: ATTENTION: If you do not speak English, language assistance
services, free of charge, are available to you. Call 1-866-836-1210
(TTY: 711).

Español (Spanish): ATENCIÓN: Si habla español, tiene a su disposición
servicios gratuitos de asistencia lingüística. Llame al 1-855-845-7639
(TTY: 711).

繁體中文 (Chinese): 注意:如果您使用繁體中文,您可以免費獲得語言援助服務。請致電1-866-836-1210 (TTY:711).



Humana Corporate Communications
Mitch Lubitz, 813-732-0386 mobile
Corporate Communications
Nancy A. Hanewinckel, 941-585-4763 mobile