Swander Pace Capital Acquires Swanson Health Products

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SAN FRANCISCO & NEW YORK–(BUSINESS WIRE)–Swander
Pace Capital
, a leading private equity firm specializing in
investments in consumer products companies, today announced it has
completed its acquisition of Swanson
Health Products
(“Swanson”), a leading online and catalog marketer
of Swanson-branded and third-party healthy living products.

Swanson, based in Fargo, North Dakota, carries over 27,000 health and
wellness products sold under its own and third-party brands, including
vitamins, minerals, supplements, sports nutrition, natural food, and
beauty products. The family-founded business reaches consumers through
its significant e-commerce operations as well as its catalog. In
addition to its North American base, Swanson services consumers globally
through online operations and distributors in 51 countries.

“Swanson has established itself as the leader in online and catalog
marketing of healthy living products,” said Corby Reese, a managing
director at Swander Pace Capital. “The company is extremely
well-positioned to take advantage of trends in healthy living, natural
and organic lifestyles, and a more active, aging population. We look
forward to partnering with the Swanson team to accelerate the company’s
growth.”

Started in 1969 by Leland Swanson, Swanson has grown from a small
family-run business to a worldwide leader in natural health products
with more than 650 employees across three facilities in the United
States.

“We couldn’t be more proud to partner with a company like Swanson, with
its respected brand, world-class products, and devoted customer base,”
added Heather Smith Thorne, director at Swander Pace Capital. “Swanson
has a deep understanding of what health-conscious consumers want and
offers a broad assortment of relevant, high-quality products which are
delivered seamlessly and supported by excellent customer service.”

Kirkland & Ellis LLP served as the legal advisor to Swander Pace Capital
on the acquisition.

About Swander Pace Capital

Swander Pace Capital is a leading private equity firm specializing in
investments in growth-oriented, middle-market consumer products
companies in North America and the United Kingdom. For the past 20
years, Swander Pace Capital has pursued a consistent strategy of
investing in consumer products companies with leading market positions
in attractive, defensible niches. With cumulative equity commitments of
approximately $1.3 billion, and staff in San Francisco, New Jersey, and
Ontario (Toronto), Swander Pace Capital provides portfolio companies
with a unique mix of financial, strategic, and tactical support to
create long-term value. For more information, visit www.spcap.com.

About Swanson Health Products

Swanson is a marketer of Swanson-branded and third-party-branded healthy
living products. The company carries over 27,000 health and wellness
products including vitamins, minerals, supplements, sports nutrition,
natural food, and beauty products. Headquartered in Fargo, ND, the
company operates out of three modern distribution centers located across
the United States. For more information, visit www.SwansonVitamins.com.

Contacts

LANE (on behalf of Swander Pace Capital)
Jeff Segvich, 503-546-7870
jeff@lanepr.com