SweetIQ/Yelp Partnership Give Businesses Deeper Control of Local Marketing

Benefits Include Seamless Listings Management Integration, Data and
Analytics Access, and Improved Marketing ROI

MONTREAL–(BUSINESS WIRE)–SweetIQ,
the leading local marketing technology solutions provider, and Yelp,
the company that connects people with great local businesses, today
announced a partnership that will optimize listings management for
enterprise businesses.

SweetIQ’s partnership with Yelp signifies an important step forward in
solving the most difficult challenge facing national to local marketers:
closing the online-to-offline attribution gap. SweetIQ’s customers –
which include hundreds of Fortune 500 brands and local businesses alike,
across the United States and Canada – are now able to claim all existing
listings on Yelp, manage the operating hours of their store locations,
and access crucial Yelp data and analytics in a single place through the
SweetIQ dashboard.

Additional advantages of the partnership for businesses include:

  • Access to an in-depth level of local analytics
  • Ability to analyze ROI metrics
  • Ability to launch advanced campaigns and improve revenue-generating
    opportunities via SweetIQ’s platform

Customers of both SweetIQ and Yelp also have exclusive benefits such as
access to photo management, enhanced account support, business
descriptions and calls to action.

“Big Data is only useful when you can harness it to tell a story. We are
always striving to provide our clients with the highest level of
functionality in their local marketing campaigns,” said Mohannad
El-Barachi, CEO and Co-Founder of SweetIQ. “Our partnership with Yelp
allows us to further provide our clients with multidimensional insights,
as businesses will now have full integration with the world’s most
influential online customer review network with total transparency, and
access to crucial data and analytics in one single dashboard.”

“We’re happy to partner with SweetIQ to empower local businesses to have
access to richer data analytics so they can make smarter decisions,”
said Chad Richard, Senior Vice President of Business & Corporate
Development at Yelp.

This partnership follows a wave of exciting news for SweetIQ, which has
recently acquired Connectivity, opened offices in Irvine, CA and
Chicago, IL, and was named one of Canada’s most innovative companies by
the Canadian Innovation Exchange (CIX). For more information on Yelp,
please visit www.yelp.com.
For more information on SweetIQ, please visit www.SweetIQ.com.

ABOUT SWEETIQ
At the forefront of local marketing
technology, SweetIQ powers hundreds of Fortune 500 brands and marketing
agencies across North America. The company helps digital marketing teams
understand the performance of their physical stores online, providing
the tools they need to generate and execute local marketing campaigns
and measure their offline, in-store impact. Recently named one of
Canada’s most innovative companies by the Canadian Innovation Exchange
(CIX), SweetIQ was founded in 2010 and is headquartered in Montreal
Canada, with additional offices in Southern California and Chicago. Find
out more at sweetiq.com

Contacts

SweetIQ
Carla Bragagnolo, 514-461-3527 x 705
PR Manager
carla@sweetiq.com