SYLVANIA Lighting by LEDVANCE Spreading Light across the Nation with the Be the Light Campaign

Nominate someone who lights up a room today to be rewarded for their

WILMINGTON, Mass.–(BUSINESS WIRE)–Holding the elevator for a stranger. Buying a coffee for the next
person in line. Cheering up a friend who is down. Giving a warm smile
while working the drive-thru window.
Doing a podcast that makes
people laugh during their long commute.
These are just some of
the little ways people who “Be the Light” make our country a brighter
place. LEDVANCE is working with the
the Light Campaign
to issue a call to action to find and
recognize people who give off positive energy and joy, and reward them
for spreading light.
In North America, LEDVANCE offers SYLVANIA
advanced LED lamps as well as a wide range of traditional light sources,
standardized luminaires and connected lighting solutions.

Starting today through February 10 at,
you can nominate anyone who exemplifies what it means to “Be the Light”
as a way to thank that special person that makes your day brighter.
Examples could include a person who exudes positivity, is always willing
to help out when needed, or is an inspirational role model. You could
nominate a friend, family member, co-worker, anyone you know, or even
yourself as a way to inspire others. Out of the nominations, 50 people
who best embody the “Be the Light” concept will receive a Thank You Gift
that includes a $50 Amazon Gift Card and SYLVANIA lighting products. If
your nominee is selected, we will reward you with a $10 Amazon Gift Card
and lighting products too! Starting on National Random Acts of Kindness
Day (February 17), these selected stories of light-hearted people will
be shared online with the hope they will ignite a movement toward
positivity and help inspire others to Be the Light.

“The Be the Light Campaign emphasizes the profound impact small acts
that spread light have on individuals and communities. SYLVANIA lighting
has been illuminating homes and businesses for over a century, and by
joining this cause now we want to shine a light on people who Be the
Light, meaning people that are a source of positive energy for those
around them,” said David Geyer, Head of Brand Management – US and
Canada, LEDVANCE. “With the start of the New Year, now is the time to
set the tone for 2017 by encouraging light and positivity.”

“Be the Light is focused on the importance of hope. We believe that
mental health is just as important as physical health, and that small
moments of kindness can alter the course of someone’s day. These can
have a rippling effect that positively impacts more and more people over
time,” said Melissa M. Syler, founder of the Be the Light Campaign.
“Working with LEDVANCE’s SYLVANIA lighting team, we invite the nation to
be an agent of change. Be a part of something larger than yourself. Be
the Light.”

LEDVANCE GmbH is a fully-owned subsidiary
of OSRAM GmbH and is one of the world’s leading providers of lamps for
professional users and retail customers. In North America, LEDVANCE LLC
offers SYLVANIA advanced LED lamps as well as a wide range of
traditional light sources, standardized luminaires and connected
lighting solutions. The SYLVANIA brand leadership in the industry is a
result of a proud legacy of over 100 years of lighting experience and
paves the way for future success. LEDVANCE is active in more than 120
countries and had approximately 9,000 employees as of 1 July 2016. In
the 2015 fiscal year the general lighting lamps business amounted to
around 40 percent of OSRAM turnover or approximately two billion Euros.

OSRAM, based in Munich, is a globally leading
lighting manufacturer with a history dating back about 100 years. The
product portfolio includes high-tech applications based on semiconductor
technology such as infrared or laser lighting. The products are used in
highly diverse applications ranging from virtual reality, autonomous
driving or mobile phones to smart and connected lighting solutions in
buildings and cities. In automotive lighting, the company is the global
market and technology leader. Based on continuing operations (excluding
LEDVANCE), OSRAM had around 24,600 employees worldwide at the end of
fiscal 2016 (September 30) and generated revenue of almost €3.8 billion
in that fiscal year. The company is listed on the stock exchanges in
Frankfurt and Munich (ISIN: DE000LED4000; WKN: LED400; trading symbol:
OSR). Additional information can be found at

LEDVANCE, OSRAM and SYLVANIA are registered trademarks.
All other
trademarks are those of their respective owners.


Glen Gracia, 978-570-3246