Taco Bell Announces $1 Double Stacked Tacos, Rewriting the Rules for Value Customers Crave

Packed with flavor, Taco Bell’s $1 Double Stacked Tacos arrive
just in time for the holidays

IRVINE, Calif.–(BUSINESS WIRE)–Twice the flavor is twice as intriguing, and that’s what Taco Bell
delivers with its new $1 Double Stacked Tacos, available nationwide on
December 22. With both a hard shell and a soft tortilla, and available
in three flavors – Cool Habanero, Spicy Sweet and Nacho Crunch – this
taco will inspire serious order envy.

Taco Bell is on a mission to elevate the consumer experience, and the $1
Double Stacked Tacos not only elevate fan’s cravings, but do so at a
price point that’s becoming harder to find in the industry. Just in time
for the holidays when wallets may be hurting and spirits may need
lifting, the new $1 Double Stacked Tacos continue to give fans the
craveable items Taco Bell is known for, at an undeniable price point.

Along with the $1 Double Stacked Tacos, Taco Bell is introducing two new
sauces, Habanero for the Cool Habanero taco and both Cool Habanero and
Sweet Chili for the Spicy Sweet taco. These sauces further showcase the
brand’s continued product innovation and bring the flavor of the tacos
to a new level, punching up the heat with bold, spicy ingredients.

• Habanero Sauce for the Cool
  Habanero Taco provides heat from the flavors of habanero pepper,
  guajillo peppers, garlic, ancho chili pepper and paprika, paired with
  tangy notes from lime and vinegar
• Sweet Chili Sauce for the Spicy
  Sweet Taco is sweet with heat to complement our seasoned beef, made
  with a blend of chilies, red bell peppers, garlic and spice

Fans can grab the $1 Double Stacked Tacos in participating restaurants
for a limited time, and at this price point, why not try all three
flavors?

About Taco Bell Corp.

Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the
nation’s leading Mexican-inspired quick service restaurant (QSR) brand.
From breakfast to late night, Taco Bell serves made-to-order and
customizable tacos and burritos, among other craveable choices, and is
the first QSR restaurant to offer American Vegetarian Association
(AVA)-certified menu items. Taco Bell and its more than 350 franchise
organizations proudly serve over 42 million customers each week through
7,000 restaurants across the nation, as well as through its mobile, desktop and
delivery ordering
services. Overseas, Taco Bell has over 250 restaurants, with plans to
add 2,000 more restaurants internationally within the next decade. The
brand encourages its fans to “Live Mas” and connects with them through
sports, gaming and new music via its Feed
The Beat® music program. Taco Bell also provides education
opportunities and serves the community through its nonprofit
organization, the Taco
Bell® Foundation™, and connects fans with their passions through
programs such as the Live
Mas Scholarship program. In 2016, Taco Bell was named as one of Fast
Company’s Top 10 Most Innovative Companies in the World.

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Contacts

Taco Bell Corp.
Laura Nedbal
949-863-4002
Laura.Nedbal@yum.com
or
Edelman
Katie
Brownstein
323-761-6529
Katie.Brownstein@edelman.com