Taco Bell® Exposes the Naked Chicken Chalupa, Launches Nationwide on January 26
The shell is the chicken. The chicken is the shell.
IRVINE, Calif.–(BUSINESS WIRE)–Taco Bell is coming un-shelled with its latest food innovation, coming
in the form of the first taco shell made entirely of marinated,
all-white crispy chicken. The Naked Chicken Chalupa will bare all
nationwide on January 26, clucking the trend of traditional fried
chicken.
“Something this delicious yet different is bound to ruffle some
feathers; some might even cluck their tongues at it,” said Marisa
Thalberg, Chief Marketing Officer at Taco Bell Corp. “However, we feel
confident that once our fans get a taste of the Naked Chicken Chalupa
they are going to understand exactly why this is our next big, fun and
craveable innovation, following in the footsteps of the Doritos Locos
Tacos five years ago and the Quesalupa just last year.”
The shell is made with four ounces of marinated, all-white-meat,
antibiotic-free* chicken kicked up with bold Mexican spices and
seasoning, and is packed with fresh shredded lettuce, diced ripe
tomatoes, cheddar cheese and creamy avocado ranch. The mouthwatering
combination brings a fresh, crisp flavor with a kick of spice to the
menu like never before.
The Naked Chicken Chalupa saw buzzworthy tests in select markets in both
2015 (Bakersfield, CA) and 2016 (Kansas City, MO), and will now make its
full reveal nationwide. Crisped to perfection to deliver a solid
crunch for just $2.99, it will also be featured in a $5 Box including a
Naked Chicken Chalupa, Doritos® Locos Taco, Crunchy Taco and Medium
Drink.
Fans are encouraged to follow along leading into the nationwide launch
of the Naked Chicken Chalupa using the hashtag #NakedChickenChalupa.
Further details, and some rebellious surprises, will be shared as
January 26 approaches.
* Chicken raised without antibiotics important to human-medicine
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the
nation’s leading Mexican-inspired quick service restaurant (QSR) brand.
From breakfast to late night, Taco Bell serves made-to-order and
customizable tacos and burritos, among other craveable choices, and is
the first QSR restaurant to offer American Vegetarian Association
(AVA)-certified menu items. Taco Bell and its more than 350 franchise
organizations proudly serve over 42 million customers each week through
7,000 restaurants across the nation, as well as through its mobile, desktop and
delivery ordering
services. Overseas, Taco Bell has over 250 restaurants, with plans to
add 2,000 more restaurants internationally within the next decade. The
brand encourages its fans to “Live Mas” and connects with them through
sports, gaming and new music via its Feed
The Beat® music program. Taco Bell also provides education
opportunities and serves the community through its nonprofit
organization, the Taco
Bell® Foundation™, and connects fans with their passions through
programs such as the Live
Mas Scholarship program. In 2016, Taco Bell was named as one of Fast
Company’s Top 10 Most Innovative Companies in the World.
Like: Facebook.com/tacobell —
Follow: @TacoBell (Twitter), tacobell (Instagram)
and tacobell (Snapchat) — Subscribe: YouTube.com/tacobell –
Explore: ta.co
Contacts
Taco Bell Corp.
Matt Prince, 949-863-4367
Matt.Prince@yum.com
or
Edelman
Emily
Erskine, 818-212-3403
Emily.Erskine@edelman.com
