Tailored Brands Selects Certona as its Strategic Personalization Partner
Men’s Wearhouse and Jos. A. Bank elevate their customer experience with
omnichannel personalization
SAN DIEGO–(BUSINESS WIRE)–#CX—Certona,
the leader in real-time omnichannel personalization for the world’s
largest brands and retailers, today announced it has partnered
with Tailored Brands, Inc. (NYSE: TLRD), one of the largest specialty
retailers of men’s apparel, to enhance the customer experience across
two of their main websites, Josbank.com and Menswearhouse.com. The
partnership strengthens Tailored Brands’ ongoing commitment to
delivering a personalized, world-class shopping experience.
By partnering with Certona, Tailored Brands can now provide its Men’s
Wearhouse and Jos. A. Bank online shoppers with a highly personalized
digital experience similar to its in-store customer experience.
Certona’s personalization solutions empower Tailored Brands to leverage
deep shopper insights, real-time context and predictive analytics
delivering the most relevant experience to each individual shopper via
the web and mobile channels.
Major aspects of the shopper experience journey, from the homepage to
checkout, will be dynamically personalized using Certona’s advanced
personalization capabilities as well as their Predictive
Search and Discovery solutions which includes Predictive Landing
Pages, Visual Search, Visual Navigation, Auto Discovery and Product
Finder.
“At Men’s Wearhouse and Jos. A. Bank, our customers receive a
one-of-a-kind shopping experience that prioritizes convenience and
personal style preferences,” said Samantha Lee, VP of Site Management
and Customer Experience of Tailored Brands. “We see omnichannel
personalization as a strategy for evolving the way our customers engage
with our brands. Certona is a valued partner and the foundation in our
efforts to further advance the digital experience.”
Certona’s industry leading 1:1 personalization solutions, proven best
practices and experience in integrating with IBM® WebSphere®, serve as
key elements for the new partnership.
“As today’s digitally savvy shoppers engage with brands through multiple
channels and touchpoints, it’s critical for retailers to deliver a
seamless and cohesive individualized shopping experience,” said Meyar
Sheik, CEO of Certona. “Our partnership with Tailored Brands connects
their in-store personal touch with the convenience of online shopping.
We look forward to working closely with Tailored Brands as they continue
to grow and tailor experiences for each individual shopper.”
Contact
us for more information.
About Certona
Certona’s robust omnichannel personalization solutions power
individualized customer experiences for over 500 top e-commerce websites
in more than 70 countries. Certona’s platform delivers 50 billion
personalized experiences per month and generated $4.6 billion in client
revenue in 2016. The company’s Personalized Experience Management™
platform, powered by the Certona Predictive Cloud™, increases engagement
and conversions by leveraging one-to-one behavioral profiling, Big Data
insights, and real-time predictive analytics to present individualized
content, promotional offers and product recommendations across all
customer touchpoints. For more information, please visit www.certona.com.
About Tailored Brands, Inc.
Tailored Brands, Inc. is a leading authority on helping men dress for
work, special occasions and everyday life. We serve our customers
through an expansive omnichannel network that includes over 1,600
locations in the U.S. and Canada as well as our branded e-commerce
websites. Our brands include Men’s Wearhouse, Jos. A. Bank, Joseph
Abboud, Moores Clothing for Men and K&G. We also operate an
international corporate apparel and workwear group consisting of
Dimensions, Alexandra and Yaffy in the United Kingdom and Twin Hill in
the United States.
For additional information on Tailored Brands, please visit the
Company’s websites at www.tailoredbrands.com,
www.menswearhouse.com,
www.josbank.com,
www.josephabboud.com,
www.mooresclothing.com,
www.kgstores.com,
www.mwcleaners.com,
www.dimensions.co.uk,
www.alexandra.co.uk
and www.twinhill.com.
Contacts
Certona
Morgan Meyer, 855-369-3888
mmeyer@certona.com
